A Sense of Place: An Elkhart County History Podcast, S3E3: Plop, plop, fizz, fizz

Do you know why Alka-Seltzer's jingle is "plop, plop, fizz, fizz" and not "plop, fizz"? Elkhart County Historical Museum's Curator of Education Patrick McGuire explains the marketing behind one of Elkhart County's most famous products.