TECH TALK WITH MIKE: Lately using artificial intelligence for marketing

Social media is one of the biggest sources of lead generation for online marketers. With nearly 3 billion people using social networks, including the big names of Facebook, Instagram, and Twitter boasting hundreds of millions of users, a carefully crafted social media strategy can be a significant way to return a solid return on investment from online marketing.

Lately, the first AI (artificial intelligence) powered social media management tool, is here to help you get more value from your social media marketing efforts. A one-of-its-kind platform, Lately pulls together project management, analytics, calendars, reporting, posting and more “so you get hours and hours of work accomplished in under 60 seconds.”

The following is an overview of the platform to help you decide whether it would be a worthy addition to your digital marketing artillery.

WHAT IS LATELY?

Lately is a social media management platform that combines the five main social management tools; marketing calendars, task assignment, post scheduling, content creation, and omni-analytics in one place. It is different from other social media management tools because in addition to leveraging human effort, Lately also utilizes AI to obtain insight to help build more profitable campaigns quickly.

KEY FEATURES

Lately is packed with useful features to make your work easy while minimizing costs. Some of the top features include;

Social post auto-generator: The post auto-generator is designed to help you re-purpose blogs, press releases, newsletters, whitepapers and other evergreen content into multiple, unique social media posts. It’s one of the key areas where AI comes into play.

Social media connector: You’re allowed to connect to an unlimited number of social media networks (including Facebook, Twitter, Instagram, LinkedIn, and the rest) via a single login. Thus, you can see all your varied social media world in one dashboard.

Bulk Scheduling: This feature allows you to schedule social media posts in bulk. The posts can be scheduled to go live daily, weekly, monthly, or at any other desired frequency. If you work with a team on a spreadsheet of social posts, Lately makes it easy to upload them and schedule them all in one swoop.

Automatic video and audio transcription: Social media marketers often struggle with post transcription. Lately automatically transcribes video and audio posts, and can even auto-generate social media posts from the transcribed files. That’s a powerful and unique offering within this online management tool.

Campaign tagging: With Lately, you can identify and tag campaigns with names and descriptions. Thereafter, you can filter dashboards by campaign tags for easy tracking and management.

Keyword management: Lately automatically organizes and stores all your important keywords including taglines, team bios, elevator pitches, and hashtags and consistently checks your posts to ensure you’re not misspelling anything.

Parent dashboards: Users can create multiple dashboards and toggle between them in one click. Better still, you can create a Parent Dashboard with “Child” dashboards. A key advantage of parent dashboards is they allow you to publish content to all child dashboards at once!

Analytics and reporting: Among other things, Lately comes with a Campaign Dossier to collate an entire campaign, a Competitive Scanner to audit keywords and content, an Influencer Analyzer to help you discover the best influencers in your industry, and a Report Generator to help you quickly generate customized reports.

Other top features to look forward to include: a link manager, multi-channel publisher, multi-dashboard publisher, RSS feed manager, marketing calendar, task manager, goals reminder, activity digest, and contacts manager.

PRICING FOR LATELY

Once the 7-day FREE trial period elapses, marketers choose from four plans;

Litely: Priced at $49/dashboard/month

Professionally: Priced at $129/dashboard/month

Corporately: Starting at $349/dashboard/month

Enterprisely: This is the most advanced plan. Call for pricing.

CUSTOMER SUPPORT

Lately customer support has a goal of being exceptional. Aside from 24/7 live support, clients have access to email and also phone support. There are also EBooks, live webinars, and a dedicated Help Center, all created with the sole purpose of assisting, educating, and empowering users.

IS LATELY WORTH IT?

Microsoft is a user of the platform, so it’s got some big companies that have joined in and see it’s value. If you want to go deeper and use some of the latest in AI technology to improve your efficiencies, Lately is worth a look for sure.

Mike Gingerich is president of Digital Hill Multimedia (www.DigitalHill.com), a Goshen, Indiana web design and marketing agency. He is also a co-founder of TabSite.com and Waftio.com, leading software tools for contests and lead capture, and author of the book "Game Plan for Social Media Lead Generation." Find out more at www.MikeGingerich.com/book.

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Mike Gingerich is the president of Digital Hill, a software management firm in Goshen, Ind.