Video marketing is in overdrive. In a January 2018 HubSpot study, 97 percent of marketers said video marketing has helped increase user understanding of their products and services. Up to 76 percent also said that videos have helped them increase sales. Here are some of the reasons you shoul…

RESTON, Va. — The RV Industry Association’s November survey of manufacturers found that total RV shipments finished the month with 33,023 wholesale shipments, a decrease of 20.3 percent from the 41,451 units shipped last November.

SendPulse is a web software tool that can benefit many businesses. Why? Because engagement is the cornerstone of any successful digital marketing strategy. If you can stay on top of your audience’s minds through strategic messaging, you increase the potential for more website visitors, leads…

GOSHEN — Business has been "popping" since the new gourmet popcorn shop, Dutch Kernel, opened in mid-October, according to owner Veronica Borkholder.

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MIDDLEBURY — After 47 years with the company, Jayco Inc. Chairman and RV Hall of Fame member, Wilbur Bontrager, will retire at the end of the month.

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GOSHEN — A bakery that survived a record flood in February and a credit union that has grown and added 100 employees, received the Goshen Chamber of Commerce’s top awards Thursday.

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ELKHART — Thor Industries Inc. started its 2019 fiscal year with declines in income and sales for its first quarter and some of the company's subsidiaries are planning extended plant shutdowns during the holiday season.

Instagram, with its massive growth and user as well as focus on memorable images, short videos and user engagement, has become a vital part of many companies social media strategies. If you’ve used Instagram before you’ve probably seen how fast the platform can move, what goes viral and what…

Elkhart — Truma Corp. broke ground on a 44,000-square-foot building Monday to house the company’s North American headquarters at 2000 Harman Drive.

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RESTON, Va. — Shipments of recreational vehicles from manufacturers to retailers are forecast to decline slightly in 2019, according to a study conducted for the RV Industry Association.

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NAPPANEE — A vision became reality when a ribbon cutting was held Wednesday to celebrate Hartman Suites, the city's first upscale downtown loft apartments.

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SHIPSHEWANA — Black Friday may be over, but the Christmas shopping spree that is Wana Night Out has yet to begin. One of the busiest days of the year in Shipshewana will officially kick off at 2 p.m. Tuesday, though some stores will open earlier.

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GOSHEN — Following a likely Black Friday blitz — with shoppers historically turning out for deals and discounts at big-box retail stores — the little guy’s turn will take place Saturday.

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In the always connected world, people want answers and they want them now. A lot of potential customers aren’t willing to take the time to make a phone call or wait for a business to open. This is where Drift can help.

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ELKHART — Lippert Components Inc. announces that Friday Scott Mereness will be stepping down as president after 24 years with the company to pursue new entrepreneurial opportunities.

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Website chat apps software are becoming a more common method of business and customer communication. While chat options used to be seen as a novelty they have become an important part of many companies’ customer service and a lead generation tool. If you're not using a chat you are could be …

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Communication these days is more accessible but ironically more challenging at the same time. People have a multitude of communication tools, including cell phones, texts, emails, social media, chat programs, and more. So, the hard part is getting everyone on the same page. It’s difficult to…

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Merchants in downtown Goshen are set to kick off the holiday shopping season this Sunday with the arrival of the annual Holiday Open House.

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One of the hardest parts of running a business is proper staffing. If you need a specific number of people to staff a floor or cover patients scheduling can be quite a challenge as there's only so many people to go around.

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ELKHART — LCI Industries, parent company of Lippert Components Inc., reported an increase in net income in its third quarter as it gained market share in supplying products to the recreational vehicle market.

GOSHEN — Shoe Sensation, a regional chain of name-brand family shoes stores, will host a grand opening and ribbon-cutting ceremony at noon Nov. 19 in Goshen with representatives from the Chamber of Commerce, according to a release. The new store is located in the Market Centre at 4024 Elkhart Road.

ELKHART — Welch Packaging, a multi-site family-owned business concentrated in the Midwest, has acquired Pierce Box and Paper Corp., a supplier of corrugated packaging and supplies located in Belvidere, Illinois. Terms of the transaction were not disclosed, according to a release.

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GOSHEN — A new store is opening in Goshen, stocking shelves with environmentally-friendly toys for children and adults.

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BOULDER, Colo. — A ribbon cutting was held Wednesday for four park model RVs donated to Rocky Mountain National Park as part of a pilot program to address the problem of providing safe and comfortable housing for National Park Service staff at a reasonable cost, according to the RV Industry …

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FOREST CITY, Iowa, — Winnebago Industries Inc. grew its annual revenue in 2018 to a record $2 billion, a 30.4 percent increase.

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Selling in many cases is less about your product and more about your people, processes, and promises. When you tell a prospect they'll hear from you next Thursday, and you actually call on time — this builds trust. To keep your organization responsive, accountable and most importantly, human…

LEESBURG — Maple Leaf Farms recently donated approximately 12,000 pounds of cooked, individually-wrapped frozen half ducks to Gleaners Food Bank in Indianapolis. The donation is part of the company’s year-long recognition of its 60th anniversary.

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