At this point, the details are practically nonexistent. We think Darryl Riegsecker is on to something nonetheless.

RIEGSECKER IS A MEMBER of both the Goshen City Council and Plan Commission. At Tuesday’s planning group meeting, he discussed a new proposal.

Riegsecker said he and a handful of others have been working on a city sign ordinance amendment, this one targeting “human signs.” It would impact the sandwich-board-wearing folks along our roadways advertising gold- and silver-purchasing shops.

Riegsecker didn’t offer specifics, but noted that his group will be bringing the proposal to the Plan Commission within the next few months.

IMPLIED IS THE NOTION of tougher restrictions on human signs. We feel a tighter rein is overdue.

Goshen motorists, especially those traveling on Pike Street, are familiar with the human sign phenomenon. No wonder.

The recession’s cut was deep in Elkhart County. Gold is valued at more than $1,100 per ounce. For buyers, business is booming. And it pays to advertise.

THE HUMAN APPROACH to drumming up business is attention-getting and sort of entertaining. We have concerns, though.

Human signs are overly distracting. They’re often too close to curbs and intersections. In short, they’re potential safety hazards.

Currently, the problem is with gold-buying shops. There’s nothing to prevent other businesses from adopting the same method, however. This newspaper generally dislikes the slippery-slope argument, but this time it fits.

A REVISED SIGN ORDINANCE should impose setback restrictions — in other words, no more waving, dancing advertisers at the edge of the street. Such a regulation would have as much, if not more, merit than other mandates spelled out in the ordinance.

Drivers don’t need any more distractions luring their eyes from the road. The News will keep its eyes on the sign proposal.

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