Goshen News, Goshen, IN

Local News

September 30, 2012

GROWING IN GOSHEN: Custom Intelligence marketing program for production

GOSHEN — Editor’s note: This is another article in a series looking at local businesses that are expanding their operations.

Custom Intelligence is a small but successful local company with big aspirations.

New Chief Executive Officer Chad Barden said he hopes to see the customer list for their manufacturing application, BizApp, grow not only in number, but also in location around the nation in the next year and beyond.

“This product is a lot more powerful than I thought it could be,” Barden said Wednesday. “It takes away a lot of barriers.”

The product — BizApp — is a Material Requirements Planning (MRP) application. MRPs are used in the manufacturing industry to organize production.

BizApp, according to Barden, manages all of the ins and outs of manufacturing, from describing what a part looks like to managing orders and shipments, as well as every step in between.

Companies can use the program to streamline their manufacturing process so they get the right parts for a product into production, create the correct product and ship it the right customer, all in less time than it currently takes, Barden said. It reduces both manufacturing time and the margin for error within the process.

“It’s true lean manufacturing,” he said.

Company founder and software designer Christian Wenger said he developed the software around 10 years ago for his brother, Jonathan Wenger, CEO with local Genesis Products, while in New York. Custom Intelligence moved to the Goshen area around three years ago, and moved into its current spot in the downtown Famous Building around one year ago, Wenger said.

“Goshen is good about fostering small businesses,” Wenger said.

Custom Intelligence was a first-hand participant and recipient of this development with help from local advisory outlet Elevate Ventures, according to Wenger.

“We were looking for someone to run the business side of the company, and we found that,” he said in reference to Barden. “We were also given sales leads.”

Barden became CEO of Custom Intelligence Sept. 19, and he “hit the ground running,” he said.

“My time has been nothing short of amazing,” Barden said of his first week at the company. “I had some high hopes when I came in, and those didn’t include adding another customer on my fourth day here. I was optimistic, but I didn’t realize how powerful it is.”

Barden has a large amount of experience as an entrepreneur, including selling one company to Intel.

“Bringing my international, big company experience to the table will hopefully be instrumental to building this company to its full potential,” Barden said.

The company has five official customers for the software, and the sixth will be finalized soon, according to Wenger. All of their customers are regional, Barden said, but the company wants to expand beyond that.

“We want this company to take steps to become a national company in 2013,” Barden said. “If it’s attractive to some of the biggest companies in Elkhart, it could work for national companies, too.”

Barden said that not all of the companies using the software are large, though, and that the program is affordable and “scalable” for all sizes of companies, from large manufacturing firms to small Amish woodworking businesses.

“It’s a very robust system,” he said.

 

1
Text Only
Local News
  • Michigan Prisoner Escape Michigan murderer arraigned in prison escape that led to manhunt in Elkhart, LaGrange counties

    IONIA, Mich. — A convicted murderer who broke out of a western Michigan prison in February has been arraigned on escape, carjacking and kidnapping charges.

    April 23, 2014 1 Photo

  • GN140423 Wakarusa Musical 3 'A Kid's Life' portrays sudden techno loss WAKARUSA — The young people of our present day society don’t remember ever having lived their lives without some element of electronic gadgetry becoming involved. For them, it would be difficult to fathom the possibility of a world “off the grid.” So the fourth- and fifth-grade students of Wakarusa Elementary School will offer a comedic and chaotic interpretation of such a dilemma with their upcoming musical “A Kid’s Life.”

    April 23, 2014 1 Photo

  • GN140423 stress relief 03 Furry pals help GC students with dog days of finals GOSHEN - Goshen College students took a break from preparing for final exams to hangout with some four-legged friends Monday afternoon.

    April 23, 2014 1 Photo

  • GN140423 FF spring play_3547 Fairfield students to present Oscar Wilde classic BENTON — Fairfield’s musicals and plays have recently left their status as an extracurricular activity and come under the wing of the Performing Arts Department and under the direction of Andrew Muth.

    April 23, 2014 3 Photos

  • Sheriff Brad Rogers_0657 Sheriff travels to Nev. ranch in fed dispute Elkhart County Sheriff Brad Rogers has weighed in on a controversy surrounding a Nevada rancher, and visited the scene of the struggle.

    April 23, 2014 1 Photo

  • GN140209 snow storm 05 Elkhart, LaGrange counties denied FEMA aid GOSHEN — Elkhart and LaGrange counties were not among the 19 Indiana counties that had financial aid approved Tuesday by FEMA for a January winter storm.

    April 23, 2014 1 Photo

  • Prep Roundup BASEBALL Falcons garner road win The Fairfield Falcons posted a 5-4 victory Tuesday evening at Rochester. Dustin Everage (three innings), Andrew Bobeck (three) and Austin Christner (one) pitched for the winners. Everage struck out three to earn the

    April 23, 2014

  • Akela.jpg SLIDESHOW: Pets of the Week Available cats and dogs at the Humane Society of Elkhart County. These loving animals are looking for permanent homes.

    April 22, 2014 1 Photo

  • GN0423 BC IN Common Core Indiana panel approves new school standards

    A panel of Indiana business and education leaders were met with boos and jeers from attendees after they voted overwhelmingly Monday to support new math and English standards set to replace the Common Core in classrooms this fall.

    April 22, 2014 1 Photo

  • The week in photos

    April 22, 2014

Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Poll

There has been discussion at West Goshen Elementary School to require mandatory student uniforms in the future. How do you feel about the prospect of mandatory student uniforms in a public school environment?

I think it’s an excellent idea that is way overdue
I think it’s a bad idea and would be restrictive for students and parents.
     View Results
AP Video