Last year, PepsiCo agreed to remove the words “all natural” from its Naked juices after a lawsuit noted the drinks contained artificial ingredients, such as a fiber made by Archer Midland Daniels. Another ongoing lawsuit filed in 2012 has challenged its description of some of its chips as “natural.” And in November, PepsiCo killed off its Gatorade Natural line, saying the drinks didn’t “resonate” with its core consumers.
“We constantly update our marketing and packaging,” said Candace Mueller-Medina, a spokeswoman for PepsiCo’s Quaker brand.
PepsiCo Inc. isn’t alone in retreating from “natural.” The owners of Ben & Jerry’s and Breyers ice cream agreed to change its packaging in 2012 to settle lawsuits over its use of “all natural.” Campbell Soup was sued in 2012 for describing its Pepperidge Farm Goldfish crackers as natural, with the suit noting they contain genetically modified ingredients. The Camden, N.J.-based company removed the word from its revamped packaging, but said it was the result of marketing changes and declined to comment any further on the change.
The word “simply” isn’t entirely free of controversy either. Although it didn’t file a lawsuit, the Center for Science in the Public Interest met with General Mills in 2010 over labeling on a variety of the company’s products. Among those singled out was “Simply Fruit,” which the group noted contained canola oil and carrot juice — not just fruit.
When asked if it had a response to the CSPI’s complaint that the name was misleading, a General Mills spokesman Mike Siemienas said in an email, “Yes, we do have a response: It isn’t.”
Natural gas future prices jump 10 percent
The frigid winter of 2014 is setting the price of natural gas on fire.
Friday, the price in the futures market soared to $5.18 per 1,000 cubic feet, up 10 percent to the highest level in three and a half years. The price of natural gas is up 29 percent in two weeks, and is 50 percent higher than last year at this time.