Goshen News, Goshen, IN

Local News

July 28, 2013

TECH TALK: Five keys for businesses to thrive in the Digital Age

GOSHEN — Companies often come to us wanting to know how to succeed in growing their business online. They recognize that marketing and sales have changed in the past 10 years in a drastic and significant way. From primarily print driven and direct sales person to person, to now being online and global. As well, the shift has included moving from locally-focused markets to facing competition internationally via e-commerce sales. The changes have been fast, swift, and widespread.

So what counsel do we offer? We largely look to five key items that we share again and again. These five items are crucial for businesses to adopt and integrate in order to stay relevant and grow.

Blogging

Blogging is your online identity and footprint. It is the voice that speaks from your website and communicates regularly to consumers, customers, and the world.  Every company website needs a blog. The ability for a company to produce relevant, engaging content on their blog enables that company to be found in search engines and adds more and more volumes of shareable content that consumers then take further and share more via social media. Businesses need to be blogging about features of their products, their special offers, events, and other relevant items. As well, in addition to offering value through content, a blog is truly valuable only if it also serves as a hub that includes active consumer interaction via comments on posts, social sharing tools to increase the reach of each post to others, and the ability to convert visitors to leads via e-mail opt-ins and lead capture features.  

Social media

Social media is a new norm. It is here to stay. Social networks foster person-to-person communication and the multi-channel methods of interaction then allow businesses to intersect and become part of this community. Social Media provides opportunities for businesses to be further found, for individuals to ask companies questions and to get support questions answered. Social media is becoming a source of breaking news, information, and a gathering place all at one time. Social media helps companies because as businesses post and engage consumers, those consumers, in turn, further share their views, interactions with, and loyalties to companies among their friends and network.

Text Only
Local News
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Poll

Last weekend (July 12) the Goshen Parks Department held its Kid’s Try-athlon to promote childhood fitness and this week (July 18) the new bicycle trail is open to the fairgrounds in Goshen, offering residents a healthy way to get to the annual agriculture exposition. Have you joined the local fitness movement?

Yes, I work at eating healthy and exercising
No, I am happy with my fitness level
Changing my diet and exercise frequency is a work in progress
     View Results
AP Video
Raw: Families Travel to Taiwan Plane Crash Site Arizona Execution Takes Almost Two Hours Gen. Odierno Discusses Ukraine, NATO at Forum Gaza Fighting Rages Amid Cease-Fire Efforts Mint Gives JFK Coin a Face-lift Creative Makeovers for Ugly Cellphone Towers Ariz. Inmate Dies 2 Hours After Execution Began Crash Kills Teen Pilot Seeking World Record LeBron James Sends Apology Treat to Neighbors Raw: Funeral for Man Who Died in NYPD Custody Migrants Back in Honduras After US Deports Israeli American Reservist Torn Over Return Raw: ISS Cargo Ship Launches in Kazakhstan Six Indicted in StubHub Hacking Scheme Former NTSB Official: FAA Ban 'prudent' EPA Gets Hip With Kardashian Tweet Bodies of MH17 Victims Arrive in the Netherlands Biden Decries Voting Restrictions in NAACP Talk Broncos Owner Steps Down Due to Alzheimer's US, UN Push Shuttle Diplomacy in Mideast