Goshen News, Goshen, IN

Local News

July 28, 2013

TECH TALK: Five keys for businesses to thrive in the Digital Age

GOSHEN — Companies often come to us wanting to know how to succeed in growing their business online. They recognize that marketing and sales have changed in the past 10 years in a drastic and significant way. From primarily print driven and direct sales person to person, to now being online and global. As well, the shift has included moving from locally-focused markets to facing competition internationally via e-commerce sales. The changes have been fast, swift, and widespread.

So what counsel do we offer? We largely look to five key items that we share again and again. These five items are crucial for businesses to adopt and integrate in order to stay relevant and grow.

Blogging

Blogging is your online identity and footprint. It is the voice that speaks from your website and communicates regularly to consumers, customers, and the world.  Every company website needs a blog. The ability for a company to produce relevant, engaging content on their blog enables that company to be found in search engines and adds more and more volumes of shareable content that consumers then take further and share more via social media. Businesses need to be blogging about features of their products, their special offers, events, and other relevant items. As well, in addition to offering value through content, a blog is truly valuable only if it also serves as a hub that includes active consumer interaction via comments on posts, social sharing tools to increase the reach of each post to others, and the ability to convert visitors to leads via e-mail opt-ins and lead capture features.  

Social media

Social media is a new norm. It is here to stay. Social networks foster person-to-person communication and the multi-channel methods of interaction then allow businesses to intersect and become part of this community. Social Media provides opportunities for businesses to be further found, for individuals to ask companies questions and to get support questions answered. Social media is becoming a source of breaking news, information, and a gathering place all at one time. Social media helps companies because as businesses post and engage consumers, those consumers, in turn, further share their views, interactions with, and loyalties to companies among their friends and network.

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