Goshen News, Goshen, IN

Local News

April 2, 2014

City takes aim at broadening its name recognition

Council members approve $25,000 to bolster branding effort with Eyedart Studios

(Continued)

The campaign will also take advantage of other marketing tools such as billboards, T-shirts, social media accounts, advertising in newspapers, magazines and television.

“They say that cities are taken more seriously, or even a business is taken more seriously, when people outside of your community start talking about you,” Bonewitz said. “So that’s what we want to do with this program, get Goshen on the map outside of the region even.”

Bonewitz said current plans have the kickoff occurring during the Elkhart County Fair Parade on July 20, where participants will wear T-shirts promoting the new campaign, hand out flyers and cards with information and a link to the new website, etc.

“We know that’s a huge activity and event that’s happening in our community,” Bonewitz said of the parade. “We would have the website up and stories starting to curate and being pushed into there already. We’re suggesting that we get all the people like yourselves who love our community and show how much we love the community by being in the parade.”

Council member Jeremy Stutsman noted his support that the campaign will be led by a homegrown company that truly knows the Goshen community and what makes it tick.

“I’m just really happy to know that we’ve got a local group that’s going to be working on this for us,” Stutsman said. “They know Goshen already and we don’t have to tell them what we want them to say.”

 

Text Only
Local News
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Poll

With military action and tensions escalating between Russia and Ukraine, as well as Israel and Palestine, are you worried that the U.S. and other nations may get drawn into these conflicts?

Yes, it is a great concern of mine
I’m a little worried, but not too much
No, I’m not worried at all
     View Results
AP Video
Kerry: Humanitarian Cease-fire Efforts Continue Raw: Corruption Trial Begins for Former Va Gov. The Carbon Trap: US Exports Global Warming UN Security Council Calls for Gaza Cease-fire Traditional African Dishes Teach Healthy Eating 13 Struck by Lightning on Calif. Beach Baseball Hall of Famers Inducted Israel, Hamas Trade Fire Despite Truce in Gaza Italy's Nibali Set to Win First Tour De France Raw: Shipwrecked Concordia Completes Last Voyage Raw: Sea Turtle Hatchlings Emerge From Nest Raw: Massive Dust Storm Covers Phoenix 12-hour Cease-fire in Gaza Fighting Begins Raw: Bolivian Dancers Attempt to Break Record Raw: Israel, Palestine Supporters Rally in US Raw: Air Algerie Flight 5017 Wreckage Virginia Governor Tours Tornado Aftermath Judge Faces Heat Over Offer to Help Migrant Kids Kangaroo Goes Missing in Oklahoma More M17 Bodies Return, Sanctions on Russia Grow