Goshen News, Goshen, IN

Local News

April 2, 2014

City takes aim at broadening its name recognition

Council members approve $25,000 to bolster branding effort with Eyedart Studios


The campaign will also take advantage of other marketing tools such as billboards, T-shirts, social media accounts, advertising in newspapers, magazines and television.

“They say that cities are taken more seriously, or even a business is taken more seriously, when people outside of your community start talking about you,” Bonewitz said. “So that’s what we want to do with this program, get Goshen on the map outside of the region even.”

Bonewitz said current plans have the kickoff occurring during the Elkhart County Fair Parade on July 20, where participants will wear T-shirts promoting the new campaign, hand out flyers and cards with information and a link to the new website, etc.

“We know that’s a huge activity and event that’s happening in our community,” Bonewitz said of the parade. “We would have the website up and stories starting to curate and being pushed into there already. We’re suggesting that we get all the people like yourselves who love our community and show how much we love the community by being in the parade.”

Council member Jeremy Stutsman noted his support that the campaign will be led by a homegrown company that truly knows the Goshen community and what makes it tick.

“I’m just really happy to know that we’ve got a local group that’s going to be working on this for us,” Stutsman said. “They know Goshen already and we don’t have to tell them what we want them to say.”


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