GOSHEN — Tis the season for holiday shopping, and this Saturday it was all about buying local as shoppers converged on downtown Goshen to participate in the fourth annual Small Business Saturday event.
Created by American Express in 2010, Small Business Saturday is a day dedicated to supporting small businesses nationwide.
According to the Goshen Chamber of Commerce, which officially announced its endorsement of the event earlier this month, Small Business Saturday takes place annually on the first Saturday after Thanksgiving and has provided small businesses across the country with a huge boost in sales since its inception four years ago.
“We love Small Business Saturday, and we are proud to support it,” said Chamber President David Daugherty in a recent statement. “Not only do we want to shop small businesses in Goshen, we want to remind everyone to always Shop Goshen first!”
Over at Jules Boutique, 130 S. Main St., store employee Staci Smith was keeping busy with a healthy crowd during Saturday’s event.
“It’s just a great day,” Smith said of the event. “It’s all about getting people to support local businesses, shop small, and support their local town and community.”
As part of its participation in the event, Jules Boutique offered 20 percent off all items in the store in an effort to reward customers for turning out to support Small Business Saturday.
“To me, it’s really important for people to support their local small businesses because this is what keeps the community going and what makes us special,” Smith said of her support for the event. “I think this is a great downtown, and without these businesses being here, it wouldn’t be what it is today.”
Betsy Poling, a Goshen resident taking advantage of some of the sales at Jules Boutique Saturday, couldn’t have agreed more.