The next day
Around 7 a.m. on the actual Friday in Black Friday, Greg Butts sounded upbeat.
Butts, an executive team leader in logistics at the Goshen Target, had been at the store three hours or so. He described shoppers as being in a good mood. Butts also indicated Black Friday is an important day for Target.
“It’s very key,” he said. “This day alone will let us know how our whole fourth quarter will go. We have a great day today, we kind of set ourselves up for a great fourth quarter with Christmas and everything. A bad day today, you’ve got pretty much an uphill climb from there to make up the rest of the quarter. So far we’re off to a great start.”
Friday morning Target shoppers included Shala Crawford of LaGrange, who was in the store with her daughter and one of her daughter’s friends. Crawford said she usually heads out for Black Friday every year, but is not an avid Black Friday shopper.
“I just go for the fun,” she said.
The Target crowd Friday also included Vicki Karns of Bolingbrook, Ill. Karns was in this area visiting family. Her daughter, Laura Clem of New Paris, invited her to go shopping.
Karns isn’t typically a Black Friday shopper, and said she’s definitely not a Thanksgiving night shopper.
“I’m not in any way going to come out on Thanksgiving night,” she said.
As for Karns’ Friday shopping experience?
“It’s been fine,” she said. “Not too crowded. “Not bad.”
Over at the Kohl’s store, Philip Thomas of Goshen was keeping with family precedent. Thomas said he and his daughters started shopping on Black Friday years ago. His daughters are in high school now, but still love the annual outing.
“It’s just a fun kind of tradition,” Thomas said, “whether we buy anything or not.”