Goshen News, Goshen, IN

Local News

August 25, 2013

TECH TALK: Growth of mobile Internet use has impact on online marketing

(Continued)

GOSHEN —

Facebook for mobile

Facebook is a publicly traded company. As such, they have to disclose quarterly earnings and reports on their business model and business growth. Facebook recently announced outstanding Quarter 2 earnings and their revealed strategy to continue their growth was focused on mobile ads, tools and features. They even called themselves a mobile company.  

However, one area they still have not conquered is enabling mobile access to Facebook Page tabs. With more than 71 percent of Facebook users using mobile devices to access Facebook, and businesses wanting to connect with all those users spending vast amounts of time on Facebook, enabling mobile users to access Facebook page tabs where they can offer coupons, purchasing, and other valuable sales-related features is critical. Since Facebook doesn’t allow this natively, using a solution that integrates this like TabSite is important for businesses to consider. Users on Facebook want to stay on Facebook, so a business can post news and offers to the news feed and then link to a mobile friendly Facebook tab.

Software like TabSite does the work for businesses on Facebook of detecting the type of device the visitor is using and then directing them to a mobile friendly tab if the user is on a mobile.  

Due to the growth of mobile that simply continues to expand, the mobile user experience on a company website and Facebook page are two important considerations for businesses. To leave out mobile users access and quality experience in these two areas is to leave potential sales “on the table”. Mobile is not just for “early adopter” companies, it’s a need for all businesses today.

Mike Gingerich leads the Social Application division of web design company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions.  For more information on TabSite, please visit www.tabsite.com.

Text Only
Local News
  • GN140723 fair senior day 02 4-H FAIR: Senior citizens enjoy day despite temps GOSHEN — It was a warm day Tuesday, but that didn’t stop hundreds of senior citizens from stopping by for a snack and a walk through the Elkhart County 4-H Fair.

    July 22, 2014 2 Photos

  • GN140723 fair shuffle board 02 4-H Fair: Shuffleboard tourney a source of fun GOSHEN — A little friendly banter could be heard among the shuffleboard players as they competed at the Elkhart County 4-H Fairgrounds Tuesday afternoon.

    July 22, 2014 2 Photos

  • GN140723 CR34-Ind. 13 Crash 1 LaGrange man airlifted from scene of crash A motorcyclist was seriously injured in a crash at Ind. 13 and C.R. 34 at 1:48 p.m. Tuesday. Terry Fry, 44, LaGrange, was airlifted by MedFlight from the scene. Elkhart County police said he was taken to South Bend Memorial Hospital with fractures to

    July 22, 2014 1 Photo

  • Charlotte.jpg SLIDESHOW: Pets of the Week Cats and dogs at the Humane Society of Elkhart County looking for loving, permanent homes. This month the HSEC has a Hot Dogs and Cool Cats special. Adopt in July and receive 25 percent off your adoption fee for dogs and cats under 5 years old or 50 percent off those 5-years-old or better.

    July 22, 2014 1 Photo

  • GN140723 Sanders fair faces FAIR FACES: Austin Sanders enjoys success, versatility as 10-year 4-Her

    It’s tough to say in which Elkhart County 4-H Fair livestock barn you’re most likely to find 10-year 4-H member Austin Sanders.

    July 22, 2014 1 Photo

  • Goshen City Hall GOSHEN BOARD OF WORKS: Gravel lot approved for Forest River

    GOSHEN — The employee parking areas for a new manufacturing facility within the Century Drive Industrial Park on Goshen’s south side will be allowed to remain unpaved, though that doesn’t mean the city has to like it.

    July 22, 2014 1 Photo

  • GN140722 fair food drive 03 Fair's food drive falls short of world record, but is still a success

    For a 24-hour period, the Elkhart County 4-H Fair “All IN” food drive committee attempted a “Guinness Book of World Records” for the largest single-day food drive. Their goal: 560,000 pounds of food collected from 1 p.m. Sunday to 1 p.m. Monday.

    July 21, 2014 5 Photos

  • GN140722 fair special needs awareness 02 Many enjoy Disabilities Awareness Day at the fair

    Barry Malone stepped off the Orient Express roller coaster ride, grinning. “That I was fun. I liked that,” Malone said with a laugh. “That was a good ride, too.” Malone attended the Elkhart County 4-H Fair Monday and participated in the Disabilities Awareness Day activities and events at Heritage Park, just inside the main gate.

    July 21, 2014 4 Photos

  • GN131016 county commissioners ELKHART COUNTY COMMISSIONERS: Volume cranked up on noise violators

    Elkhart County Commissioners Monday approved the adoption of an ordinance amending the current Elkhart County Noise Ordinance to include stricter penalties for repeat violators.

    July 21, 2014 1 Photo

  • GN140721 Kosciusko Fatal Photo #2.jpg Fiery crash kills one, critically injures two in North Webster

    A fiery crash in North Webster left a Pennsylvania man dead and two others critically injured at 3:21 p.m. Sunday on Ind. 13, near Esterbrook Drive.

    July 21, 2014 4 Photos

Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Poll

Last weekend (July 12) the Goshen Parks Department held its Kid’s Try-athlon to promote childhood fitness and this week (July 18) the new bicycle trail is open to the fairgrounds in Goshen, offering residents a healthy way to get to the annual agriculture exposition. Have you joined the local fitness movement?

Yes, I work at eating healthy and exercising
No, I am happy with my fitness level
Changing my diet and exercise frequency is a work in progress
     View Results
AP Video
Courts Conflicted Over Healthcare Law Holder Urges Bipartisanship on Immigration Raw: Truck, Train Crash Leads to Fireball US Airlines Cancel Israel Flights Obama Signs Workforce Training Law Crash Victims' Remains Reach Ukraine-held City Diplomatic Push Intensifies to End War in Gaza Obama Offers Condolences at Dutch Embassy Cat Fans Lap Up Feline Film Festival Raw: Lawmakers Scuffle in Ukraine's Parliament The Rock Finds His Inner 'Hercules' Michigan Plant's Goal: Flower and Die Raw: MH17 Passenger Remains in Kharkiv, Ukraine Raw: Israel Hits Gaza Targets, Destroys Mosques Veteran Creates Job During High Unemployment New Orleans Plans to Recycle Cigarette Butts