Goshen News, Goshen, IN

October 2, 2013

Colon Cancer Alliance's, 'Screen This Too!' campaign broadens cancer awareness among women


THE GOSHEN NEWS

— Breast cancer awareness efforts have changed the way communities respond to conversations about breast health and mammograms, so much so that nearly 75 percent of women report they are on track with the recommended screening guidelines. But, when asked about colon cancer screening, just over 55 percent of women have been as diligent about getting checked.

Therefore, the Colon Cancer Alliance has launched the Screen This Too! campaign this month to coincide with the pink-themed Breast Cancer Awareness Month The campaign encourages women to consider colon screenings as well.

According to the National Cancer Institute, studies show breast cancer patients have a 20 to 80 percent increased risk of subsequent colon cancer compared to the general population.

“Colon cancer is up to 90 percent preventable,” said Jasmine Greenamyer, CEO at the Colon Cancer Alliance. “Just like breast exams, colon cancer screenings can save your life. I know we all want to think, ‘It can’t happen to me,’ but this isn’t just an older man’s disease. Studies show that men and women get diagnosed at nearly equal rates.”

The Colon Cancer Alliance is asking the community to help increase awareness during October by getting involved. Screen This Too! shirts for men and women are available for purchase for $20 at ccalliance.org. The Alliance is also encouraging people to change their Facebook profile pictures to the Screen This Too! image or taking photos of themselves wearing the shirt and posting them to the Colon Cancer Alliance Facebook page.

For more information about the Screen This Too! Campaign or to get involved, contact Colleen Pyra, marketing/communications director, at 949-554-4098 or cpyra@ccalliance.org