Goshen News, Goshen, IN

Local News

May 21, 2012

Honey's Frozen Yogurt opens in Linway Plaza

GOSHEN — The Bible references a land “flowing with milk and honey.” Another place similar to that is now open in Goshen.

A new frozen yogurt shop, Honey’s, located at 620 W. Lincoln Ave., inside Linway Plaza, is about to open. But according to owner Kelly Huffman, this is not just any frozen yogurt shop. Along with the dairy treat (or “the milk”), they will also specialize in several unique teas, which is where the honey comes in.

“We want the atmosphere to feel more like a lounge,” Huffman said, noting that pieces of artwork by interior decorator Dee Albrecht line the walls and a sitting area and a television will accompany the tables and chairs in the old Domino’s building.

Several frozen yogurt chains — such as Let’s Spoon and Urban Swirl in Mishawaka — are reviving the frozen yogurt market by offering a “bar” where people can pick and choose their own toppings. Huffman wanted to take that idea and run with it in Goshen.

“This kind of market is cyclical,” Huffman explained. “Places like TCBY used to be popular, but the healthy option market gave way to indulgence.”

She got the idea to open a frozen yogurt shop several months ago while visiting her son in Mississippi. During the visit, she was introduced to a store there that prides itself on a healthy yogurt alternative to ice cream, with ingredients coming from Honey Hill Farms in Arkansas, a yogurt distributor that doesn’t use artificial extracts. While in Mississippi, Huffman realized that while popular ice cream shops abound in the Maple City, a healthy frozen yogurt option was lacking, and she wanted Honey Hill Farms to be her provider.

Each of the frozen yogurt options are fat-free or low fat. There is also a non-dairy option and two no sugar flavors that will be on the menu’s rotation, according to Huffman. But there are going to be a variety of toppings — ranging from candies to sprinkles to fruits —  as well as “bottoms” that provide a pillow for the yogurt, for those who crave the “sundae” feel.

“Kids now are used to doing things for themselves, so we wanted to have making your own sundae an interactive experience,” Huffman said.

Along with cool treats, Huffman said she will offer up to 25 premium Harney and Sons gourmet teas, to keep the clientele coming around during the winter months, when a warmer beverage is more likely to hit the spot.

One unique feature available at the shop is a Sundrop Loyalty program, which takes the place of discount gift cards. The store charges $.45 per ounce for yogurt, and when customers pay they can enter their cell phone number into the system. When a customer buys 27-ounces worth of yogurt, they will be alerted via a text message that they are eligible for a free 8-ounce yogurt.

Hours of operation are Monday through Saturday from 11 a.m. to midnight, and Sunday from noon to midnight. The shop is on Facebook at Honey’s Frozen Yogurt. The shop opened Sunday and the grand opening ribbon-cutting ceremony is scheduled for 11:30 a.m. Tuesday.

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