Goshen News, Goshen, IN

Local News

October 27, 2013

Pinterest becomes effective marketing tool

(Continued)

Pinterest also allows businesses to easily add a “Pin it” button to their website per page. This helps a business extend its reach because now visitors can easily pin product images from the business website to their own boards on Pinterest, a source of free extended marketing for the business.

On the web today, social media sites like Pinterest can be a way for managers of a business website to reach more people. By making it easy to share your product or service images, and by participating in creating boards and interacting on Pinterest, businesses can reach a wider audience and ultimately see more traffic return to their website.

The growth of different social media channels poses both a challenge and an opportunity. Where should your business invest time and energy for instance? While companies do not need to be on all social media channels, if your demographic is spending time on Pinterest, it can be a valuable place for your business to be represented to reach them and their connections. To see a business example, visit our TabSite Pinterest account at www.pinterest.com/tabsite.

Mike Gingerich leads the Social Application division of web design company, Digital Hill Multimedia (http://www.DigitalHill.com).

He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses.TabSite offers brands the power to boost Facebook marketing with contests and promotions.For more information on TabSite, please visit www.tabsite.com.

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Last weekend (July 12) the Goshen Parks Department held its Kid’s Try-athlon to promote childhood fitness and this week (July 18) the new bicycle trail is open to the fairgrounds in Goshen, offering residents a healthy way to get to the annual agriculture exposition. Have you joined the local fitness movement?

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