Goshen News, Goshen, IN

Local News

October 27, 2013

Pinterest becomes effective marketing tool

The social network with the most year over year growth in 2012 was Pinterest. While it may be known to the casual observer as simply the place where mostly females spend time pinning recipes and fashion images, it is really much more than that. Let’s review and breakdown the stereotype to show why more and more businesses are using this social network effectively in their online marketing efforts.

The Overview

Pinterest is an online social network website where users can save (pin) and organize images and videos into different groupings called boards. Users can upload images and videos themselves via the website or mobile/tablet apps, or users can add a browser bookmarklet enabling them to add images and videos that they’ve found on other websites. This is likely the most common use now. As well, users on Pinterest can review other users public boards and can “re-pin” pictures and videos that other people have added to their own Pinterest boards.

Pinterest continues its rapid growth in users with more than 70 million people now using this social network and nearly 79 percent of them active regularly on the platform. While dominantly female in use still, in the U.S. men now make up 30 percent of all Pinterest users. The age category with the most active users is the 25-49 year old bracket.

While the social network is used by many as a place to gain inspiration related to hobbies, career and travel, it is also a online place to organize images within different categories, such as items to be considered for purchase and a place to share these images easily with others.

One of the keys for businesses is that Pinterest can be a tremendous source of traffic to a website.

Pinterest for business

Pinterest offers business accounts (visit http://business.pinterest.com).This allows a business to create a presence on Pinterest where they can create boards and share images, such as images of their products or a gallery of their finished work. Each pin can be linked to a specific website page so that if a user finds something they like, they can click through to the website to learn more. This can be valuable for retailers but also a source of discovery for companies like RV dealerships.

Text Only
Local News
  • Scout finds pot in park GOSHEN — A Goshen Boy Scout found potted marijuana plants in a city park Monday morning while working on his Eagle Scout project. Will Kercher of Boy Scout Troop 5 went to Abshire Park at 1302 E. Lincoln Ave. to work on his Eagle Scout service projec

    July 28, 2014

  • State's attempt to ward off dangers working July 1 each year marks the day in Indiana when new laws take effect. But rather than focus on new laws, let’s observe the anniversary of a law that went on the books three years ago this month — the law that barred texting while driving.Each year sin

    July 28, 2014

  • GN140728 demo derby 02 ELKHART COUNTY 4-H FAIR: Both cars and drivers are characters in the popular demolition derby Sugg hed: Inside the mind of demolition derby drivers By ROBBY HOWARD robby.howard@goshennews.com GOSHEN — At the annual Nationwide Demolition Derby, old battered cars take on a new life before their likely demise. None of the cars featured on the fi

    July 27, 2014 4 Photos

  • SLIDESHOW: Demolition Derby

    July 27, 2014

  • GN140726 postal retiree 02 Goshen mail carrier Gary Miller to deliver his last letter GOSHEN — Its been one amazing journey, but now it’s time to pass the torch on to the next generation.That’s the word from Gary Miller, a Goshen native who has spent the past 44 years serving as a postal carrier for the city. After more than four deca

    July 27, 2014 1 Photo

  • GN140727 end of fair feature 03 Cool weather, improvements lead to a banner year for Elkhart County 4-H Fair GOSHEN — The 2014 Elkhart County 4-H Fair might go down in history as one with solid attendance, record-breaking support in the livestock auction and mostly cool temperatures. But above all, it was a pivotal year for the annual event, fair president

    July 26, 2014 2 Photos

  • GN140726 fair vendor 01 FAIR FACES: There's no place like the fair for getting the word out GOSHEN — As one of the largest county fairs in the nation, one would be hard-pressed to find a location or event within Elkhart County that boasts the sheer amount of foot traffic that can be found at the Elkhart County 4-H Fair. But what does all th

    July 26, 2014 1 Photo

  • 4-H FAIR: Steer sale nets $15K-plus for Seed to Feed program GOSHEN — The shock on Lane Flowers’ face was obvious.

    July 26, 2014

  • NWS GN0725 clinton frame church 01 Clinton Frame eyes new conference after gay marriage split GOSHEN — There appears to be a schism forming within the heart of the Mennonite faith, and at epicenter of that schism is what some in the denomination perceive to be an increasing support for or affirmation of the controversial issue of same-sex marriage among certain Mennonite congregations.

    July 25, 2014 1 Photo

  • Shipshe Town Hall Council awards street improvement project contract

    The Shipshewana Town Council awarded a contract Thursday for the North Street Improvement Project to low bidder Rieth-Riley Construction Co. of South Bend for $125,152 and approved a notice to proceed with the project. 
    The South Bend company nudged out Niblock Excavating and ATI Construction, who were both within $1,328 of the winning bid.

    July 25, 2014 1 Photo

Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Poll

With military action and tensions escalating between Russia and Ukraine, as well as Israel and Palestine, are you worried that the U.S. and other nations may get drawn into these conflicts?

Yes, it is a great concern of mine
I’m a little worried, but not too much
No, I’m not worried at all
     View Results
AP Video
Kerry: Humanitarian Cease-fire Efforts Continue Raw: Corruption Trial Begins for Former Va Gov. The Carbon Trap: US Exports Global Warming UN Security Council Calls for Gaza Cease-fire Traditional African Dishes Teach Healthy Eating 13 Struck by Lightning on Calif. Beach Baseball Hall of Famers Inducted Israel, Hamas Trade Fire Despite Truce in Gaza Italy's Nibali Set to Win First Tour De France Raw: Shipwrecked Concordia Completes Last Voyage Raw: Sea Turtle Hatchlings Emerge From Nest Raw: Massive Dust Storm Covers Phoenix 12-hour Cease-fire in Gaza Fighting Begins Raw: Bolivian Dancers Attempt to Break Record Raw: Israel, Palestine Supporters Rally in US Raw: Air Algerie Flight 5017 Wreckage Virginia Governor Tours Tornado Aftermath Judge Faces Heat Over Offer to Help Migrant Kids Kangaroo Goes Missing in Oklahoma More M17 Bodies Return, Sanctions on Russia Grow