Add listings to a Facebook tab
While I noted you should not share every listing from your website in your news feed posts, you can share some listings and link via a smart URL to a tab where users can view the rest of your posts. Using a tool like TabSite’s WebSite ReSizer App for fan page, it can take less than 10 minutes to add your website listings page to a custom tab and have it fit perfectly.
This adds a great dimension of functionality to your fan page. When people are on Facebook, they want to stay on Facebook, and this allows them to do so by giving them the featured listing right on the Facebook page tab. Simply share a post about the property and include the smart (mobile friendly) URL in the description so users can easily access it.
Add an email sign-up tab
By adding an email sign-up tab to your Facebook page and making users aware of it periodically through posts and tips, real estate professionals can grow their email list and then reach potential buyers and sellers via this means as well.
Email marketing continues to provide value to those who use it by creating a routine of regular information and education that is in the inbox.
Together these tips implemented and carried out with regular news feed updates on one’s fan page can be a valuable method of building trust and loyalty. Along with easy access to Multiple Listing Service search tools on Facebook, this positions real estate firms that implement these tech tools ahead of others when the time is right for buying and selling.
Mike Gingerich leads the social application division of web design company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions. For more information on TabSite, please visit www.tabsite.com.