Goshen News, Goshen, IN

Local News

July 7, 2013

TECH TALK: Four ways Realtors can use Facebook for marketing

Facebook offers savvy real estate agents and brokerage firms a great way to connect with their community and potential buyers. The key is in providing long-term value. It’s a fact that buying a house is not something a person does every month, but every month someone is buying a house!

The marketing value via social media lies in providing regular, valuable, consistent information.  By becoming a trusted source via your Facebook posts, and then offering easy access on Facebook to tools for home searching, real estate professionals can benefit from the power of social media to build connections, stay in front of users when they are not buying, and ultimately be the trusted source to go to when the time for buying and selling comes. While these tips are specific to real estate, the concepts applies to many industries.

Post helpful content and tips

While it is tempting to simply share every listing and post from your website in news feed posts, don’t. Remember that social media is about building relationships, being social and offering value.  Users are on Facebook to connect and engage with things of interest. Being too salesy all the time will not do it. A following and community can only be created if you actively seek out and share valuable content, yours and industry/community related, that inspires, informs, educates and connects.

Post on a regular schedule, such as two to three times per day at key times and in a way that invites likes, shares and comments.

Use images and video

People are visual. The popularity of Facebook and Pinterest prove that people connect with images. If you want to quickly capture the attention of your fans or followers, add images that are eye-catching and pleasing to the eye. Also, consider using simple tools like Vine and Instagram’s video tool along with Facebook video and YouTube as ways to easily create shareable videos that display well on Facebook.

Another idea is to create real estate infographics, showcase photos of homes or local attractions within your area, post visuals of market trends, and showcase community and school news.

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Local News
  • Goshen City Hall GOSHEN BOARD OF WORKS: Gravel lot approved for Forest River

    GOSHEN — The employee parking areas for a new manufacturing facility within the Century Drive Industrial Park on Goshen’s south side will be allowed to remain unpaved, though that doesn’t mean the city has to like it.

    July 22, 2014 1 Photo

  • GN140722 fair food drive 03 Fair's food drive falls short of world record, but is still a success

    For a 24-hour period, the Elkhart County 4-H Fair “All IN” food drive committee attempted a “Guinness Book of World Records” for the largest single-day food drive. Their goal: 560,000 pounds of food collected from 1 p.m. Sunday to 1 p.m. Monday.

    July 21, 2014 5 Photos

  • GN140722 fair special needs awareness 02 Many enjoy Disabilities Awareness Day at the fair

    Barry Malone stepped off the Orient Express roller coaster ride, grinning. “That I was fun. I liked that,” Malone said with a laugh. “That was a good ride, too.” Malone attended the Elkhart County 4-H Fair Monday and participated in the Disabilities Awareness Day activities and events at Heritage Park, just inside the main gate.

    July 21, 2014 4 Photos

  • GN131016 county commissioners ELKHART COUNTY COMMISSIONERS: Volume cranked up on noise violators

    Elkhart County Commissioners Monday approved the adoption of an ordinance amending the current Elkhart County Noise Ordinance to include stricter penalties for repeat violators.

    July 21, 2014 1 Photo

  • GN140721 Kosciusko Fatal Photo #2.jpg Fiery crash kills one, critically injures two in North Webster

    A fiery crash in North Webster left a Pennsylvania man dead and two others critically injured at 3:21 p.m. Sunday on Ind. 13, near Esterbrook Drive.

    July 21, 2014 4 Photos

  • GN140721 fair ride 01.jpg SLIDESHOW: Francesca Battistelli at the fair Christian artist Francesca Battistelli performed at the Elkhart County 4-H Fair Sunday night.

    July 20, 2014 1 Photo

  • GN140721 fair parade 43 THE PASSING PARADE GOSHEN — The Elkhart County 4-H Fair Parade wound its way from downtown Goshen to the fairgrounds Sunday afternoon, bringing smiles to the faces of adults and children alike with horns, sirens, candy and fun floats. Gail Janssen, of Goshen, said that

    July 20, 2014 2 Photos

  • SLIDESHOW: Elkhart County 4-H Fair Parade

    July 20, 2014

  • 0720 fair faces Giddens Katheryn Giddens joined 4-H on a whim GOSHEN — She’d have a hard time convincing her 4-H fair family now, but when Katheryn Giddens started her first year in the program, she was shy. “I hardly ever talked. I just showed up and did my thing and didn’t talk much at all,” she said. Gidden

    July 20, 2014 1 Photo

  • 22 states have jobless rate drop

    WASHINGTON22 states have jobless rate dropUnemployment rates dropped in 22 U.S. states last month and stayed the same in 14, as the nation at large posted a fifth straight month of solid hiring.The Labor Department said Friday that unemployment rates

    July 20, 2014

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Poll

Last weekend (July 12) the Goshen Parks Department held its Kid’s Try-athlon to promote childhood fitness and this week (July 18) the new bicycle trail is open to the fairgrounds in Goshen, offering residents a healthy way to get to the annual agriculture exposition. Have you joined the local fitness movement?

Yes, I work at eating healthy and exercising
No, I am happy with my fitness level
Changing my diet and exercise frequency is a work in progress
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