Goshen News, Goshen, IN

Local News

July 7, 2013

TECH TALK: Four ways Realtors can use Facebook for marketing

Facebook offers savvy real estate agents and brokerage firms a great way to connect with their community and potential buyers. The key is in providing long-term value. It’s a fact that buying a house is not something a person does every month, but every month someone is buying a house!

The marketing value via social media lies in providing regular, valuable, consistent information.  By becoming a trusted source via your Facebook posts, and then offering easy access on Facebook to tools for home searching, real estate professionals can benefit from the power of social media to build connections, stay in front of users when they are not buying, and ultimately be the trusted source to go to when the time for buying and selling comes. While these tips are specific to real estate, the concepts applies to many industries.

Post helpful content and tips

While it is tempting to simply share every listing and post from your website in news feed posts, don’t. Remember that social media is about building relationships, being social and offering value.  Users are on Facebook to connect and engage with things of interest. Being too salesy all the time will not do it. A following and community can only be created if you actively seek out and share valuable content, yours and industry/community related, that inspires, informs, educates and connects.

Post on a regular schedule, such as two to three times per day at key times and in a way that invites likes, shares and comments.

Use images and video

People are visual. The popularity of Facebook and Pinterest prove that people connect with images. If you want to quickly capture the attention of your fans or followers, add images that are eye-catching and pleasing to the eye. Also, consider using simple tools like Vine and Instagram’s video tool along with Facebook video and YouTube as ways to easily create shareable videos that display well on Facebook.

Another idea is to create real estate infographics, showcase photos of homes or local attractions within your area, post visuals of market trends, and showcase community and school news.

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  • GN140425 brad rogers and bundy 02.jpg Elkhart County Sheriff Rogers says he wasn't present for Nevada rancher's race remarks

    GOSHEN — Elkhart County Sheriff Brad Rogers, who traveled to Nevada this past weekend as a show of support for rancher Cliven Bundy’s well-publicized dispute with the federal government, said he was not present when Bundy made controversial comments about the feds and “the Negro” during a gathering Easter Saturday at Bundy’s ranch in Bunkerville, Nev. about 80 miles northeast of Las Vegas.

    April 24, 2014 2 Photos

  • GN140425 dirt on gardening DIRT ON GARDENING: Finding the 'perfect' plant, then sharing is very enjoyable In searching for the perfect plants, we read, we research, we dream, we try, we share information, and very often share our spoils with friends and neighbors for them to enjoy them as well. It’s instilled in every gardener to have the best and most desirable plants in their gardens, be it the flowering kind or their vegetables, their shrubs and ornamentals or the trees they plant.

    April 25, 2014 1 Photo

  • GN140424 Emma1 Pioneer Drama Troupe to perform 'Emma' Emma has a gift for getting people together — or so she thinks. Pride and matchmaking gone awry are key to Jane Austen’s “Emma,” which will be brought to theatrical life this weekend by the Pioneer Drama Troupe.

    April 24, 2014 2 Photos

  • GN140423 west goshen dress code 04 West Goshen dress code policy unveiled GOSHEN — Solid color shirts with collars and two to four buttons are the proposed changes for students at Goshen Elementary School with a standardized dress code policy this fall.

    April 24, 2014 1 Photo

  • Michigan Prisoner Escape Michigan murderer arraigned in prison escape that led to manhunt in Elkhart, LaGrange counties

    IONIA, Mich. — A convicted murderer who broke out of a western Michigan prison in February has been arraigned on escape, carjacking and kidnapping charges.

    April 23, 2014 1 Photo

  • GN140423 Wakarusa Musical 3 'A Kid's Life' portrays sudden techno loss WAKARUSA — The young people of our present day society don’t remember ever having lived their lives without some element of electronic gadgetry becoming involved. For them, it would be difficult to fathom the possibility of a world “off the grid.” So the fourth- and fifth-grade students of Wakarusa Elementary School will offer a comedic and chaotic interpretation of such a dilemma with their upcoming musical “A Kid’s Life.”

    April 23, 2014 1 Photo

  • GN140423 stress relief 03 Furry pals help GC students with dog days of finals GOSHEN - Goshen College students took a break from preparing for final exams to hangout with some four-legged friends Monday afternoon.

    April 23, 2014 1 Photo

  • GN140423 FF spring play_3547 Fairfield students to present Oscar Wilde classic BENTON — Fairfield’s musicals and plays have recently left their status as an extracurricular activity and come under the wing of the Performing Arts Department and under the direction of Andrew Muth.

    April 23, 2014 3 Photos

  • Sheriff Brad Rogers_0657 Sheriff travels to Nev. ranch in fed dispute Elkhart County Sheriff Brad Rogers has weighed in on a controversy surrounding a Nevada rancher, and visited the scene of the struggle.

    April 23, 2014 1 Photo

  • GN140209 snow storm 05 Elkhart, LaGrange counties denied FEMA aid GOSHEN — Elkhart and LaGrange counties were not among the 19 Indiana counties that had financial aid approved Tuesday by FEMA for a January winter storm.

    April 23, 2014 1 Photo

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