Goshen News, Goshen, IN

Local News

December 5, 2013

RV industry veterans go to work on new venture, business model

Industry veterans go to work on new venture, business model


“Last year, as we said, we had a poster this big,” Clark said. “But they did not buy into the poster. What they bought into was the belief that we would build a better business model than what is out there. What helped was the promises we were making what our company was going to be, what our foundation was going to be, we had long standing relationships out there, some 25 plus years. And you just say what you are gong to do. Over the years reputations are made by hard decisions, not the easy ones. That was a quote from Ron Fenech. And I believe that.

Clark believes he and his partners are fortunate to have good reputation in the industry and know many of the A dealers through previous successful ventures. “So we have already earned their trust,” Clark continued. “When we came out with our company we let the larger dealers have a say, we included them in our model; tell us what kind of company you want us to be, tell us what kind of company will work in the present day RV business. And they had a hand in the design of our company. So, when we started we had a built-in dealer base and all you got to do is say what you are going to do and build a hot product. In our industry, product is king. Relationships open the doors to many of these dealerships but at the end of the day your product has to sell.”

Pitch and catch

Clark showed off one of the Solitude fifth wheels. He was busy pointing out the adjustable under-cabinet mood lighting, the extensive custom cabinetry and the entertainment center in the front-end living room when Bill Fenech and a visiting dealer plopped down in the twin recliners facing the big screen TV.

Text Only
Local News

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.

Last weekend (July 12) the Goshen Parks Department held its Kid’s Try-athlon to promote childhood fitness and this week (July 18) the new bicycle trail is open to the fairgrounds in Goshen, offering residents a healthy way to get to the annual agriculture exposition. Have you joined the local fitness movement?

Yes, I work at eating healthy and exercising
No, I am happy with my fitness level
Changing my diet and exercise frequency is a work in progress
     View Results
AP Video
Arizona Prison Chief: Execution Wasn't Botched Calif. Police Investigate Peacock Shooting Death Raw: Protesters, Soldiers Clash in West Bank Police: Doctor Who Shot Gunman 'Saved Lives' 'Modern Family' Star on Gay Athletes Coming Out MN Twins Debut Beer Vending Machine DA: Pa. Doctor Fired Back at Hospital Gunman Raw: Iowa Police Dash Cam Shows Wild Chase Obama Seeks Limits on US Company Mergers Abroad Large Family to Share NJ Lottery Winnings U.S. Flights to Israel Resume After Ban Lifted Official: Air Algerie Flight 'probably Crashed' TSA Administrator on Politics and Flight Bans Raw: National Guard Helps Battle WA Wildfires Raw: Ukraine's Donetsk Residents Flee Senators Push to End Hamas Threat in Cease-Fire A Young Victim's Premonition, Hug Before MH17 Raw: Deadly Storm Hits Virginia Campground Death Penalty Expert: 'This is a Turning Point' Raw: MH17 Victim's Bodies Arrive in Netherlands