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Local News

November 10, 2013

Online tools make image customization easier

(Continued)

Pixlr Express is a second option and it is great if you want do some quick editing to images. You can upload an image or take a photo and then start editing. Pixlr also offers a basic editor, Pixlr O-matic, with ability to change image colors or tones, similar to the Instagram mobile app.

Picmonkey

If you want a simple to use and basic photo editing tool, Picmonkey, can be a good choice. Simply go to the website, upload the image to edit and make changes. It is quite simple to crop, adjust color, add text, or apply features such as a border. One of the key ways to use images in social media is to add a simple text caption to an image and Picmonkey makes this easy.

Canva

This is a new online tool that is still in beta but offers great features for the non-designer. The key to Canva is that it offers great templates for free and even professional images for $1 that you can then customize, download, and use. It has a simple interface and great features to add and edit images.

These three online tools give the business professional who is a not a design pro the ability to quickly and easily edit images. While a professional designer is still important for your larger and overall brand design, these online tools can help a marketer quickly and easily create the type of visual images that communicate and work well with blog posts, infographics and social media.

Mike Gingerich leads the Social Application division of web design company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions. For more information on TabSite, please visit www.tabsite.com.

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