Goshen News, Goshen, IN

Local News

January 5, 2014

Advance your business tech in 2014

(Continued)

Socialize your website

Additionally, a business needs to make it easy for visitors who have made it to their site to socially share their content back to multiple social networks. This means incorporating the social buttons of key networks such as the Facebook "Like" button, the "Tweet" button, Pinterest's "Pin It," LinkedIn's "In Share" button, and Google's "+1." These are often implemented one time in programming and then are always available on each new blog post. It's simply a no-brainer to ensure that visitors can easily share and help spread your blog content to others.

Social media increases the amplification of your content and website. It's a tool to reach more of your key audience and by bringing them to your site you increase the potential to move them into your lead funnel. Next week I'll continue with more on the specifics of lead capture technologies and lead nurture campaigns via email that will complete the digital review process.

Mike Gingerich leads the Digital Marketing and Social Application divisions of web company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions. For more information on TabSite, please visit www.tabsite.com.

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Poll

Last weekend (July 12) the Goshen Parks Department held its Kid’s Try-athlon to promote childhood fitness and this week (July 18) the new bicycle trail is open to the fairgrounds in Goshen, offering residents a healthy way to get to the annual agriculture exposition. Have you joined the local fitness movement?

Yes, I work at eating healthy and exercising
No, I am happy with my fitness level
Changing my diet and exercise frequency is a work in progress
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