Goshen News, Goshen, IN

Local News

January 5, 2014

Advance your business tech in 2014

(Continued)

This means that as you create new content on your site, you are not done until you socially share a update with a link to the post on your key social sites. This is a key form of "social distribution" that can drive more visitors to your site and help it be discovered by interested persons. As well, having your brand active on social media by sharing relevant news socially helps you develop an expanding and interested following on each social site. For Twitter, making sure your audience of followers is growing is important. Ways to help this along are by responding to "@ mentions," engaging followers with questions and comments, and participating by retweeting and asking your followers for a "RT" (retweet) of your posts. Again, be sure to include the link to your web or blog article when you post a tweet about it ,and please note that only posting links to your content is not enough. It's a social network, and businesses must be social. The return on that social investment is more traffic to your site. In essence, a business needs to review where their clientele spends time on online, be active on those networks and socially distribute new web and blog updates via these social channels as part of their regular online work.

An interesting finding for me was that Pinterest was the second highest source of social media traffic to our website, second only to Facebook. I had spent time creating some boards and pinning images from our blog to Pinterest but our Google Analytics showed me that this was indeed a method that was sending serious traffic to our site. I know in the year ahead that I need to be diligent in pinning images from blog posts to Pinterest to capitalize on this interest and traffic source.

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Local News
  • NWS GN0731 boys and girls club 01 Boys & Girls Club seeking $1.4M to expand GOSHEN — The Goshen Boys & Girls Club is a bustling place.

    July 30, 2014 2 Photos

  • BIZ GN0730 Growing kids daycare image New day care center will open in August GOSHEN — There’s a Main Street in downtown Goshen and now there’s another, shorter Main Street in Goshen. The new road is located inside the new Growing Kids Learning Center.The newly-built center is located at Elkhart Road and C.R. 17. The day care

    July 30, 2014 1 Photo

  • GN140730 Spore mug Child's death prompts carbon monoxide awareness SYRACUSE — In the wake of the carbon monoxide poisoning death of 12-year-old Skyler Spore, the Syracuse community is raising awareness about the dangers of the deadly gas.

    July 30, 2014 1 Photo

  • NWS GN140730 stormwater board Orchard annexation gets $500,000 boost Stormwater board increases contribution toward $7.5 million project

    July 30, 2014 1 Photo

  • GN140730 city council summit 01 Street chief says more money needed to avoid cutting services GOSHEN — The last year has been a particularly rough one for the Goshen Street Department, and the budget for 2015 is likely going to reflect much of that pain in the form of a significant increase in funding requests.

    July 29, 2014 2 Photos

  • Jace Michael Mast TOPEKA — Jace Michael Mast, infant son of Earl and Esther (Lambright) Mast of Topeka, was stillborn at 9:40 p.m. Monday at Dupont Hospital, Fort Wayne. In addition to his parents, he is survived by a brother, Evan Wade Mast, at home; grandparents, Ri

    July 29, 2014

  • nipsco property Construction to close N. Fifth St. for most of a year

    GOSHEN — Motorists who use North Fifth Street should plan to find a new route for the coming year. Monday the Goshen Board of Works and Safety members accepted bids for a North Fifth Street reconstruction project from Clinton Street to Crescent Stree

    July 29, 2014 1 Photo

  • SLIDESHOW: Pets of the Week Cats and dogs looking for loving homes at the Humane Society of Elkhart County. These are the final days of the HSEC's July special: adopt in July and receive 25 percent off your adoption fee for dogs and cats under 5 years old or 50 percent off those 5-years-old or better.

    July 29, 2014 11 Photos

  • SLIDESHOW: The week in photos

    July 29, 2014

  • School board All Chandler students to get free lunches

    July 28, 2014 1 Photo

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