This means that as you create new content on your site, you are not done until you socially share a update with a link to the post on your key social sites. This is a key form of "social distribution" that can drive more visitors to your site and help it be discovered by interested persons. As well, having your brand active on social media by sharing relevant news socially helps you develop an expanding and interested following on each social site. For Twitter, making sure your audience of followers is growing is important. Ways to help this along are by responding to "@ mentions," engaging followers with questions and comments, and participating by retweeting and asking your followers for a "RT" (retweet) of your posts. Again, be sure to include the link to your web or blog article when you post a tweet about it ,and please note that only posting links to your content is not enough. It's a social network, and businesses must be social. The return on that social investment is more traffic to your site. In essence, a business needs to review where their clientele spends time on online, be active on those networks and socially distribute new web and blog updates via these social channels as part of their regular online work.
An interesting finding for me was that Pinterest was the second highest source of social media traffic to our website, second only to Facebook. I had spent time creating some boards and pinning images from our blog to Pinterest but our Google Analytics showed me that this was indeed a method that was sending serious traffic to our site. I know in the year ahead that I need to be diligent in pinning images from blog posts to Pinterest to capitalize on this interest and traffic source.