Goshen News, Goshen, IN

Local News

January 5, 2014

Advance your business tech in 2014

As I noted in my last article, the beginning of a new year provides a great opportunity for every company to review, evaluate, and plan needed innovations for the year ahead. The web does indeed change quickly and innovation is constant. There are changes in Google Search, Facebook and other social media tools, and new services emerge that catch on and grow rapidly. Due to this, it's so important to step back and see where your company is at measured against the current web realities, and plan your needed changes to be current and grow.

Last week we looked at the importance of the mobile user experience on your website, and the need to have a content strategy for your blog. This week, we'll look at social media as an engagement and distribution tool, and how it works to help generate leads for a business.

Social media

Giving site visitors a great experience based on their device (mobile, tablet desktop) is critical for any business on the web. As well, providing valuable content that draws people to your website is essential. However, if you provide both and yet people don't know about your site, then it isn't really working is it?

One key to ensure more people get to your site is to use social media. Social media is where people are spending time online. Businesses should be sure to use the social media channels that are most popular with their audience in order to best intersect with and connect to their audience. Typically Facebook, as the largest social network and most active, is going to be one of those "must-do" networks for a business, but other social platforms should be included as well. If your audience is on Pinterest, your company should be pinning images that link to each blog post.

Text Only
Local News

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.

Last weekend (July 12) the Goshen Parks Department held its Kid’s Try-athlon to promote childhood fitness and this week (July 18) the new bicycle trail is open to the fairgrounds in Goshen, offering residents a healthy way to get to the annual agriculture exposition. Have you joined the local fitness movement?

Yes, I work at eating healthy and exercising
No, I am happy with my fitness level
Changing my diet and exercise frequency is a work in progress
     View Results
AP Video
Raw: Families Travel to Taiwan Plane Crash Site Arizona Execution Takes Almost Two Hours Gen. Odierno Discusses Ukraine, NATO at Forum Gaza Fighting Rages Amid Cease-Fire Efforts Mint Gives JFK Coin a Face-lift Creative Makeovers for Ugly Cellphone Towers Ariz. Inmate Dies 2 Hours After Execution Began Crash Kills Teen Pilot Seeking World Record LeBron James Sends Apology Treat to Neighbors Raw: Funeral for Man Who Died in NYPD Custody Migrants Back in Honduras After US Deports Israeli American Reservist Torn Over Return Raw: ISS Cargo Ship Launches in Kazakhstan Six Indicted in StubHub Hacking Scheme Former NTSB Official: FAA Ban 'prudent' EPA Gets Hip With Kardashian Tweet Bodies of MH17 Victims Arrive in the Netherlands Biden Decries Voting Restrictions in NAACP Talk Broncos Owner Steps Down Due to Alzheimer's US, UN Push Shuttle Diplomacy in Mideast