As I noted in my last article, the beginning of a new year provides a great opportunity for every company to review, evaluate, and plan needed innovations for the year ahead. The web does indeed change quickly and innovation is constant. There are changes in Google Search, Facebook and other social media tools, and new services emerge that catch on and grow rapidly. Due to this, it's so important to step back and see where your company is at measured against the current web realities, and plan your needed changes to be current and grow.
Last week we looked at the importance of the mobile user experience on your website, and the need to have a content strategy for your blog. This week, we'll look at social media as an engagement and distribution tool, and how it works to help generate leads for a business.
Giving site visitors a great experience based on their device (mobile, tablet desktop) is critical for any business on the web. As well, providing valuable content that draws people to your website is essential. However, if you provide both and yet people don't know about your site, then it isn't really working is it?
One key to ensure more people get to your site is to use social media. Social media is where people are spending time online. Businesses should be sure to use the social media channels that are most popular with their audience in order to best intersect with and connect to their audience. Typically Facebook, as the largest social network and most active, is going to be one of those "must-do" networks for a business, but other social platforms should be included as well. If your audience is on Pinterest, your company should be pinning images that link to each blog post.