Goshen News, Goshen, IN

Local News

January 5, 2014

Advance your business tech in 2014

As I noted in my last article, the beginning of a new year provides a great opportunity for every company to review, evaluate, and plan needed innovations for the year ahead. The web does indeed change quickly and innovation is constant. There are changes in Google Search, Facebook and other social media tools, and new services emerge that catch on and grow rapidly. Due to this, it's so important to step back and see where your company is at measured against the current web realities, and plan your needed changes to be current and grow.

Last week we looked at the importance of the mobile user experience on your website, and the need to have a content strategy for your blog. This week, we'll look at social media as an engagement and distribution tool, and how it works to help generate leads for a business.

Social media

Giving site visitors a great experience based on their device (mobile, tablet desktop) is critical for any business on the web. As well, providing valuable content that draws people to your website is essential. However, if you provide both and yet people don't know about your site, then it isn't really working is it?

One key to ensure more people get to your site is to use social media. Social media is where people are spending time online. Businesses should be sure to use the social media channels that are most popular with their audience in order to best intersect with and connect to their audience. Typically Facebook, as the largest social network and most active, is going to be one of those "must-do" networks for a business, but other social platforms should be included as well. If your audience is on Pinterest, your company should be pinning images that link to each blog post.

Text Only
Local News
  • Akela.jpg SLIDESHOW: Pets of the Week Available cats and dogs at the Humane Society of Elkhart County. These loving animals are looking for permanent homes.

    April 22, 2014 1 Photo

  • GN0423 BC IN Common Core Indiana panel approves new school standards

    A panel of Indiana business and education leaders were met with boos and jeers from attendees after they voted overwhelmingly Monday to support new math and English standards set to replace the Common Core in classrooms this fall.

    April 22, 2014 1 Photo

  • The week in photos

    April 22, 2014

  • GN140421 board of works BOARD OF WORKS: Properties deemed uninhabitable

    Repairs still need to be made to two Goshen properties that had been targeted by the city Board of Public Works and Safety.

    April 22, 2014 1 Photo

  • NWS GN140421 jobless rate Elkhart County jobless rate drops to 5.8 percent

    Elkhart County’s jobless rate dropped below 6 percent last month, according to figures released today by the Indiana Department of Workforce Development.
    The March unemployment rate for the county was estimated at 5.8 percent, compared to the February estimate of 6.2 percent and the March 2013 figure of 8.3 percent.

    April 21, 2014 1 Photo

  • Police & Rescue News Bristol motorcyclist dies from crash injuries

    Dale Greensides, 32, Bristol, the driver of a motorcycle involved in a crash with an automobile Sunday north of Middlebury, died today at 11:25 a.m.

    April 21, 2014 1 Photo

  • NWS GN0423 Berm Map 2013-2014.jpg Berm grading to begin May 5

    GOSHEN — Elkhart County road crews will begin shaving back road berms May 5 to finish a countywide project begun last year.

    April 21, 2014 1 Photo

  • GN140421 hospital tree replacement 02 A dozen trees on hospital property are set for removal GOSHEN -- A significant tree removal project is in the works for a section of Westwood Road near IU Health Goshen Hospital. Exactly when the trees will be removed, however, has yet to be determined. John Stout, supervisor of forestry operations for t

    April 21, 2014 1 Photo

  • GN140421 easter egg hunt 05 Local churches worship, have fun on Easter holiday GOSHEN Encouraged by bright blue skies and near-perfect temperatures in the low 70’s, families and churches from all across Goshen took to their yards Sunday afternoon to participate in a time-honored tradition: the Easter egg hunt. Included among th

    April 20, 2014 5 Photos

  • GN140420 ysk kalil 01.jpg You Should Know: Anthony Kalil GOSHEN -- Goshen native Anthony Kalil has been awarded a Richard Trucker Career Grant, which includes a $10,000 cash prize. He currently lives in New York. The grant is awarded to three of America's top young opera singers who are selected after a by

    April 20, 2014 2 Photos

Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Poll

There has been discussion at West Goshen Elementary School to require mandatory student uniforms in the future. How do you feel about the prospect of mandatory student uniforms in a public school environment?

I think it’s an excellent idea that is way overdue
I think it’s a bad idea and would be restrictive for students and parents.
     View Results
AP Video
Bon Jovi Helps Open Low-income Housing in Philly Pipeline Opponents Protest on National Mall Hagel Gets Preview of New High-tech Projects S.C. Man Apologizes for Naked Walk in Wal-Mart New Country Music Hall of Fame Inductees Named 'Piles' of Bodies in South Sudan Slaughter New Yorkers Celebrate Cherry Blossom Blooms SCOTUS Hears Tv-over-Internet Case Justice Dept. Broadening Criteria for Clemency Chief Mate: Crew Told to Escape After Passengers 'Miss Meadows' Takes Holmes Back to Her Roots Biden: Russia Must Stop Talking, Start Acting David Moyes Out As Manchester United Manager Raw: Leopard Bites Man in India Iowa College Finds Beauty in Bulldogs High Court to Hear Dispute of TV Over Internet Stowaway Teen Forces Review of Airport Security