Goshen News, Goshen, IN

Local News

January 5, 2014

Advance your business tech in 2014

As I noted in my last article, the beginning of a new year provides a great opportunity for every company to review, evaluate, and plan needed innovations for the year ahead. The web does indeed change quickly and innovation is constant. There are changes in Google Search, Facebook and other social media tools, and new services emerge that catch on and grow rapidly. Due to this, it's so important to step back and see where your company is at measured against the current web realities, and plan your needed changes to be current and grow.

Last week we looked at the importance of the mobile user experience on your website, and the need to have a content strategy for your blog. This week, we'll look at social media as an engagement and distribution tool, and how it works to help generate leads for a business.

Social media

Giving site visitors a great experience based on their device (mobile, tablet desktop) is critical for any business on the web. As well, providing valuable content that draws people to your website is essential. However, if you provide both and yet people don't know about your site, then it isn't really working is it?

One key to ensure more people get to your site is to use social media. Social media is where people are spending time online. Businesses should be sure to use the social media channels that are most popular with their audience in order to best intersect with and connect to their audience. Typically Facebook, as the largest social network and most active, is going to be one of those "must-do" networks for a business, but other social platforms should be included as well. If your audience is on Pinterest, your company should be pinning images that link to each blog post.

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  • BIZ GN140801 eby ford image 02 Eby Ford renovates showroom and more GOSHEN — The remodeled and expanded Eby Ford, Lincoln, Mercury dealership was celebrated Thursday night during an open house and ribbon cutting. “Without our awesome customers, we wouldn’t be here,” said owner Todd Eby as he addressed the crowd of fr

    July 31, 2014 2 Photos

  • GN140801 Mackowiak new Millersburg marshal.jpg Retired Goshen police officer sworn in as new Millersburg town marshal

    Retired Goshen police officer Al Mackowiak was sworn in as Millersburg's new town marshal Wednesday.

    July 31, 2014 1 Photo

  • Wawasee Conservancy map Conservancy buys wetlands property at Syracuse Lake SYRACUSE — The Wawasee Area Conservancy Foundation has purchased 44 1/2 acres of property along the southeast corner of Syracuse Lake. It is adjacent to the CSX railroad tracks, East Shore Drive and Cornelius Road and includes the Bonar Lake wetlands

    July 31, 2014 1 Photo

  • GN140731 Habitat auction2.jpg Friday auction to benefit Habitat SHIPSHEWANA — On Friday, LaGrange County Habitat for Humanity will host its annual auction at Shipshewana Auction Barn.The auction begins at 3:30 p.m. and includes, among many other items, a five-piece bedroom suite, a white oak trestle table and a d

    July 31, 2014 1 Photo

  • City heads seek more employees GOSHEN — Like the 2014 budget, the city of Goshen’s proposed 2015 budget will include a number of requests for new personnel as department heads fight to maintain services amidst growing responsibilities and shrinking coffers.The Goshen City Council

    July 31, 2014

  • Rerouting for U.S. 33 lags behind GOSHEN — It looks like the city could start seeing some movement on the planned U.S. 33 rerouting project by as early as next month.That’s the word from Goshen Civil City Engineer Mary Cripe, who spoke on the subject during the annual Goshen City Cou

    July 31, 2014

  • School board OKs contract GOSHEN — The Board of Directors of the Goshen Community School Corp. approved the design-build contract with Ancon Construction of Goshen Wednesday.They approved $12.260 million for the Goshen Middle School piece of construction, said GCS Superintend

    July 31, 2014

  • Hunt_Jeffrey New Paris home invader sentenced to 120 years in prison

    Jeffery J. Hunt was sentenced to 120 years after being pleading guilty to a violent home invasion in New Paris.

    July 31, 2014 1 Photo

  • Hanna Zook A.jpg 9 vie for Distinguished Young Women title MIDDLEBURY — Nine contestants will be competing in Middlebury’s Distinguished Young Women program, formerly known as Middlebury’s Junior Miss program.The theme for this year is “Shine Your Way” and the program will be held at the Northridge High Scho

    July 31, 2014 9 Photos

  • GN140731 Old fashioned farming days 00070.jpg Shipshewana hosts “Old Fashion Farming Days” SHIPSHEWANA — What began 10 years ago as a small exhibition of six or seven farming items dating from the 1800s and 1900s has grown into a yearly festival celebrating the unique histories of more than 400 pieces of antique faming equipment.According

    July 31, 2014 2 Photos

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