Try to be active each day on LinkedIn by sharing some nugget as an update that can be of value to your network.
Some social media tools like Buffer, allow you to schedule a post to your LinkedIn profile ahead of time for example. The key is to offer real value from your expertise and experience. Do not sell, simply offer value. LinkedIn is not a place to press your latest sales discount, it’s a place to showcase your expertise.
A final tip from Neal is that, whenever possible, personalize your invitation to connect on LinkedIn. As I’ve found on other occasions, the opportunity to have a “IRL” meeting with a business connection met through social media can be very valuable. For the full 10 minute interview and list of tips, visit: www.mikegingerich.com/nealschaffer.
Mike Gingerich leads the Digital Marketing and Social Application divisions of web company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions. For more information on TabSite, please visit www.tabsite.com.