Goshen News, Goshen, IN

Local News

February 2, 2014

Network with others online and in real life

(Continued)

Optimize your profile

The first key for your LinkedIn profile starts with using a professional photo. LinkedIn is not the place for your family picture or a company logo. This is you as a business person.

Next, be intentional about your headline. Your name, photo, and headline are your “brand” presentation on LinkedIn! This should be concise, descriptive, and creative. As well, in the summary area, be sure and be thorough. The goal is to differentiate yourself in your summary from others. Be sure to write to showcase your uniqueness.

It’s similar to Facebook in one aspect, how you present yourself matters. People do business with people, so present your best personal points forward on your LinkedIn summary of qualifications and experience. This is your qualifier area for people seeking out your product or service and whether they will have interest in contacting you. This is where it’s different from Facebook. People are not on LinkedIn to see what their friends are doing. They are on LinkedIn to search for partners, suppliers, and vendors for their business needs.

Just like people use Google search, and results for related search queries are returned, so on LinkedIn the content in your profile is searchable, so be sure to help your profile be found by creating more data points in LinkedIn search. You can do this by listing all of your former employment places. Neal Schaffer takes his profile all the way back to high school. You never know what former classmate is now CEO of a large organization looking for the services your business provides!

Increase connections

Neal’s advice: Connect with everyone you know! Connect with friends, clients, and be sure to connect with people you meet at events. LinkedIn only grows in value as your network grows. This helps expand your audience and in particular your “visibility”, because when you post an update on LinkedIn your entire network has the opportunity to potentially see that update. This means that the more connections you have, the more visibility of what you are doing is available to a larger audience.

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Local News
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  • GN140821 nisly complaint Complaint filed against state rep candidate Accusations of wrongdoing, in the form of a complaint to the Indiana Election Commission, have been levied against District 22 representative Republican nominee Curt Nisly.

    August 20, 2014 1 Photo

  • GN140820 dometic groundbreaking Dometic breaks ground on significant expansion in Goshen GOSHEN — As Dometic officials gathered for a groundbreaking ceremony for the $7 million expansion of their Goshen distribution center Wednesday, the work was already underway in the background. “It’s happening right now,” said Dave Schutz, vice presi

    August 20, 2014 1 Photo

  • GN140821 Ignition art Plenty of good music on horizon at Ignition Several upcoming shows at Ignition Garage in Goshen were announced this week.

    August 20, 2014 1 Photo

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    August 19, 2014

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    August 19, 2014 1 Photo

  • GN140820 nappanee awards 031.jpg Nappanee mayor honors 'Spirited' youth NAPPANEE — Two Elkhart County 4-H’ers were honored by their hometown mayor during Monday’s city council meeting. Receiving the Community Spirit Award and a key to the city were Lane Flowers and Sarah Stump. Mayor Larry Thompson recognized Flowers, a

    August 19, 2014 1 Photo

  • arlo.jpg SLIDESHOW: Pets of the Week Cats and dogs are looking for loving permanent homes at the Humane Society of Elkhart County.

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Poll

Three Goshen elementary schools — Chandler, Chamberlain and West Goshen — are providing free meals to all students during the school year as part of the U.S. Department of Agriculture’s Community Eligibility Provision of the Healthy Hunger-Free Kids Act of 2010. Nearly 80 percent of students at Chandler, 89 percent of students at Chamberlain and 78 percent of students at West Goshen already qualify for free or reduced-price lunches based on their family income. How do you feel about the new lunch program?

I think it’s a good idea to feed all the students free of charge
I think those who can afford it should pay for their school meals
I think all students should be required to pay for their school meals
     View Results
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