Goshen News, Goshen, IN

Local News

February 2, 2014

Network with others online and in real life

(Continued)

Optimize your profile

The first key for your LinkedIn profile starts with using a professional photo. LinkedIn is not the place for your family picture or a company logo. This is you as a business person.

Next, be intentional about your headline. Your name, photo, and headline are your “brand” presentation on LinkedIn! This should be concise, descriptive, and creative. As well, in the summary area, be sure and be thorough. The goal is to differentiate yourself in your summary from others. Be sure to write to showcase your uniqueness.

It’s similar to Facebook in one aspect, how you present yourself matters. People do business with people, so present your best personal points forward on your LinkedIn summary of qualifications and experience. This is your qualifier area for people seeking out your product or service and whether they will have interest in contacting you. This is where it’s different from Facebook. People are not on LinkedIn to see what their friends are doing. They are on LinkedIn to search for partners, suppliers, and vendors for their business needs.

Just like people use Google search, and results for related search queries are returned, so on LinkedIn the content in your profile is searchable, so be sure to help your profile be found by creating more data points in LinkedIn search. You can do this by listing all of your former employment places. Neal Schaffer takes his profile all the way back to high school. You never know what former classmate is now CEO of a large organization looking for the services your business provides!

Increase connections

Neal’s advice: Connect with everyone you know! Connect with friends, clients, and be sure to connect with people you meet at events. LinkedIn only grows in value as your network grows. This helps expand your audience and in particular your “visibility”, because when you post an update on LinkedIn your entire network has the opportunity to potentially see that update. This means that the more connections you have, the more visibility of what you are doing is available to a larger audience.

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Local News
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  • BIZ GN0730 Growing kids daycare image New day care center will open in August GOSHEN — There’s a Main Street in downtown Goshen and now there’s another, shorter Main Street in Goshen. The new road is located inside the new Growing Kids Learning Center.The newly-built center is located at Elkhart Road and C.R. 17. The day care

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  • NWS GN140730 stormwater board Orchard annexation gets $500,000 boost Stormwater board increases contribution toward $7.5 million project

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  • GN140730 city council summit 01 Street chief says more money needed to avoid cutting services GOSHEN — The last year has been a particularly rough one for the Goshen Street Department, and the budget for 2015 is likely going to reflect much of that pain in the form of a significant increase in funding requests.

    July 29, 2014 2 Photos

  • Jace Michael Mast TOPEKA — Jace Michael Mast, infant son of Earl and Esther (Lambright) Mast of Topeka, was stillborn at 9:40 p.m. Monday at Dupont Hospital, Fort Wayne. In addition to his parents, he is survived by a brother, Evan Wade Mast, at home; grandparents, Ri

    July 29, 2014

  • nipsco property Construction to close N. Fifth St. for most of a year

    GOSHEN — Motorists who use North Fifth Street should plan to find a new route for the coming year. Monday the Goshen Board of Works and Safety members accepted bids for a North Fifth Street reconstruction project from Clinton Street to Crescent Stree

    July 29, 2014 1 Photo

  • SLIDESHOW: Pets of the Week Cats and dogs looking for loving homes at the Humane Society of Elkhart County. These are the final days of the HSEC's July special: adopt in July and receive 25 percent off your adoption fee for dogs and cats under 5 years old or 50 percent off those 5-years-old or better.

    July 29, 2014 11 Photos

  • SLIDESHOW: The week in photos

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  • School board All Chandler students to get free lunches

    July 28, 2014 1 Photo

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