Goshen News, Goshen, IN

Local News

February 19, 2014

Prudential real estate franchise switches to Berkshire Hathaway

BRISTOL — Prudential One Real Estate has become Berkshire Hathaway Home Services Northern Indiana.

The franchise name change became official at a launch party Tuesday held at Elcona Country Club in Bristol.

Steve Fase, broker owner and chief executive officer of the newly named Berkshire Hathaway Home Services Northern Indiana, said he has been the owner of the firm since 1981 when Prudential was just beginning.

“It has been a wonderful run,” he said.

Fase’s franchise operates 40 offices across Indiana and Michigan and said the employees and customers are embracing the change.

“We’re just very, very excited about it,” Fase said. “We couldn’t ask for a better partner in Berkshire Hathaway Home Services and Warren Buffett.

Warren Buffett is one of the wealthiest men in the world and operates Berkshire Hathaway, an umbrella investment company with many business interests.

“And we have 560 sales associates and nobody likes change, but they are embracing this and our customers are embracing this so we’re pretty excited.”

According to Fase, when Prudential decided to get out of the real estate franchise business it was a perfect fit for them to change to the new Berkshire Hathaway brand.

“We just think what a better choice. Berkshire Hathaway is known for financial strength, stability, longevity, it was a perfect match for us,” Fase said.

“First of all, the franchise is for us. We look for it as added supportt. We still have to be an excellent company and have excellent Realtors,” he said.

“We’ll see a difference in forward-thinking, technology, I think, just keeping ahead of everything,” he said.

Fase believes the integrity of Buffett’s name and Berkshire Hathaway name have behind them will help the business.

“(Warren Buffett) has had a chance to say what a real estate franchise is supposed to look like ‘and let’s build a great one,’” Fase said. “And we believe he has.”

 

 

1
Text Only
Local News
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Poll

With military action and tensions escalating between Russia and Ukraine, as well as Israel and Palestine, are you worried that the U.S. and other nations may get drawn into these conflicts?

Yes, it is a great concern of mine
I’m a little worried, but not too much
No, I’m not worried at all
     View Results
AP Video
13 Struck by Lightning on Calif. Beach Baseball Hall of Famers Inducted Israel, Hamas Trade Fire Despite Truce in Gaza Italy's Nibali Set to Win First Tour De France Raw: Shipwrecked Concordia Completes Last Voyage Raw: Sea Turtle Hatchlings Emerge From Nest Raw: Massive Dust Storm Covers Phoenix 12-hour Cease-fire in Gaza Fighting Begins Raw: Bolivian Dancers Attempt to Break Record Raw: Israel, Palestine Supporters Rally in US Raw: Air Algerie Flight 5017 Wreckage Virginia Governor Tours Tornado Aftermath Judge Faces Heat Over Offer to Help Migrant Kids Kangaroo Goes Missing in Oklahoma More M17 Bodies Return, Sanctions on Russia Grow Raw: Deadly Tornado Hits Virginia Campground Ohio State Marching Band Chief Fired After Probe Raw: Big Rig Stuck in Illinois Swamp