Now I watch the big games — the Sweet 16 playoffs, the World Series and the Super Bowl. I couldn’t tell you who was in the running for any of these events, but once the big game came I was prepared to watch and I chose a team to support and morphed into No. 1 fan.
I will have chips and dip and football shaped goodies on hand, whether it’s just lil ol’ me watching or I have company. I will know what the best commercials are (and sometimes they are the best part for me, I’m afraid), so I can talk about them the next day. And If I don’t have a preference over which team wins, I usually root for the underdog.
I heard some statistics the other day that proved how big the Big Game has gotten. Reportedly last year $12.3 billion was spent on the Super Bowl — $12.3 BILLION!
The average person spent $68.27, according to these statistics, and the younger crowd was the biggest spenders. The 18- to 24-year-olds spent on average $93 and those aged 25 to 34 spent an average of $100 each. Most of that money was spent on snacks, but some thought the Super Bowl was the time to get a new TV.
And of that $12.3 billion, $7.7 million was reportedly spent on team apparel. So the Big Game is also big business for the food and drink industry, clothing, electronics and home furnishing industries because you have to have a new recliner or sofa to go with that new TV, right?
And that doesn’t’ include the amount spent on ticket sales or the millions spent by the companies on those iconic ads.
For me, other than the championship games played in professional sports, I prefer amateur sports — Little League, high school football and college basketball. That’s when the cheerleader and sports fanatic in me really shines. It’s at those levels that the games are played for the love of the game and anything can happen and often does.