We got the beats
Another tradition of the Super Bowl is what happens when the teams take a break. Millions of people tune into the Super Bowl each year just to watch the commercials. Madison Avenue ad executives have elevated the commercial to an art form during the Super Bowl. This year a single 30-second spot during the Super Bowl will cost more than $4 million, and that’s just for the air time.
One commercial to look for this year is an advertisiment for Beats Music. A couple weeks ago The News published a story about Goshen native Ian Rogers, who over the past two decades has emerged as one the most revolutionary thinkers in the music industry. Rogers, a 1990 Goshen High School graduate, is the CEO of Beats Music, a streaming music service that launched on Jan. 21 and is backed by Dr. Dre, Jimmy Iovine and Trent Reznor. Ian was a good friend of mine in junior high and into high school. I have never met anyone who has a greater love and respect for music than Ian. Therefore, his success is no surprise to me.
Expect some prominent Beats Music commercials during this year’s Super Bowl. And check out the service on your smart phone or tablet at beatsmusic.com. It’s outstanding. I’ve been on since the launch and am blown away by its impact on my life. Follow me @wanbami71
In honor of the Super Bowl, I threw together the following Super Bowl playist on Beats with songs or artists with connections to Seattle, Denver or New York/New Jersey where the game is being played. I've also tweeted it. Check it out @mwanbaugh.
Star Spangled Banner -- Jimi Hendrix
Rocky Mountain High -- John Denver
Alive (Mookie Blaylock - The Moore Theater, Seattle) -- Pearl Jam
Stuck In A Moment You Can't Get Out Of -- U2
Game On (Seahawks Version) -- Disciple
New York, New York -- Ryan Adams
Ride Cowboy Ride -- Bon Jovi
Come as You Are -- Nirvana
Mighty Mighty -- Earth, Wind & Fire
I Can't Ride The Broncos Anymore -- Chris LeDoux
Little Wing (Olympic Studios, London) -- Jimi Hendrix
Who Do You Love -- Ronnie Hawkins