Temple became a nationwide sensation. Mothers dressed their little girls like her, and a line of dolls was launched that are now highly sought-after collectables. Her immense popularity prompted President Franklin D. Roosevelt to say that "as long as our country has Shirley Temple, we will be all right."
"When the spirit of the people is lower than at any other time during this Depression, it is a splendid thing that for just 15 cents, an American can go to a movie and look at the smiling face of a baby and forget his troubles," Roosevelt said.
She followed up in the next few years with a string of hit films, most with sentimental themes and musical subplots. She often played an orphan, as in "Curly Top," where she introduced the hit "Animal Crackers in My Soup," and "Stowaway," in which she was befriended by Robert Young, later of "Father Knows Best" fame.
She teamed with the great black dancer Bill "Bojangles" Robinson in two 1935 films with Civil War themes, "The Little Colonel" and "The Littlest Rebel." Their tap dance up the steps in "The Little Colonel" (at a time when interracial teamings were unheard-of in Hollywood) became a landmark in the history of film dance.
Some of her pictures were remakes of silent films, such as "Captain January," in which she recreated the role originally played by the silent star Baby Peggy Montgomery in 1924. "Poor Little Rich Girl" and "Rebecca of Sunnybrook Farm," done a generation earlier by Mary Pickford, were heavily rewritten for Temple, with show biz added to the plots to give her opportunities to sing.
In its review of "Rebecca," the show business publication Variety complained that a "more fitting title would be 'Rebecca of Radio City.'"