Goshen News, Goshen, IN

Community News Network

April 23, 2013

McDonald's hires teen Olympian to tout egg-white sandwich

CHICAGO — McDonald's Corp. has hired 17-year- old Olympic gold medal gymnast Gabby Douglas to help promote its newest item - the egg-white breakfast sandwich.

The world's largest restaurant chain by sales has tapped Douglas, who won the women's gymnastics all-around gold and helped the U.S. squad win the team event in London last year, as it attempts to attract diners with healthier items. The fast- food company, long criticized for selling junk food and targeting kids with its ads, has recently sought to clean up its image with apple slices in Happy Meals and a "Favorites Under 400 Calories" menu.

"The typical impression of McDonald's is that it's high calories and high cholesterol," Bob Dorfman, executive creative director at San Francisco-based Baker Street Advertising, said in an interview. "It makes sense to nab somebody like Gabby Douglas" because she espouses a healthy lifestyle and appeals to a younger crowd.

While McDonald's is using a minor to promote its food, it's acceptable because she's a positive influence and is touting a healthier item, Dorfman said.

"It's one thing when they're using a clown to sell triple cheeseburgers, it's another thing when they're using someone who's a role model to kids," he said.

National marketing for the 250-calorie sandwich starts April 29 and includes print, billboard, radio and television ads. One ad reads "Great taste, all yolks aside." Another says "We're turning breakfast on its head." Douglas won't appear in any of the ads - she will promote the egg whites at McDonald's events, including one at a restaurant in New York City Tuesday.

"It's all about promoting choice," Noelle Laughter, director of marketing for McDonald's USA, said in an interview. "It's not a replacement of Egg McMuffin." She declined to say how much McDonald's is spending on the campaign and how much it paid Douglas.

"I love egg whites as part of my normal breakfast routine, so the new Egg White Delight McMuffin is perfect for me," Douglas said in an emailed statement.

Adding an order of hash browns and an iced mocha to a breakfast meal packs an extra 440 calories.

Douglas, who was 16 years-old when she won her medals, already had a promotion agreement with Kellogg, which put the gymnast on the cover of its Corn Flakes box.

The endorsement ended in November, Sandy Uridge, senior director of integrated promotions at the Battle Creek, Mich.-based company, said in an e-mailed statement. She declined to say how much Douglas was paid for the deal.

Nicknamed the "Flying Squirrel," Douglas made headlines last year when she told Jay Leno that she "splurged" on an McDonald's Egg McMuffin, which has 300 calories, to celebrate her Olympic wins. First Lady Michelle Obama, founder of the "Let's Move" campaign to fight childhood obesity, and also a guest on NBC's "The Tonight Show" that night, said in response: "You're setting me back, Gabby."

 

1
Text Only
Community News Network
  • Ice bucket challenge trending up

    Internet trends are a dime a dozen these days. Everything from Tebowing to planking to the cinnamon challenge can cause a wave of social media activity that can last for weeks before fizzling out.

    August 19, 2014

  • Africa goes medieval in its fight against Ebola

    As the Ebola epidemic claims new victims at an ever-increasing rate, African governments in Sierra Leone, Guinea and Liberia have instituted a "cordon sanitaire," deploying troops to forcibly isolate the inhabitants in an area containing most of the cases.

    August 18, 2014

  • Democrat? Republican? There's an app for that

    If you're a Republican, you might want to think twice before buying Lipton Iced Tea, and forget about Starbucks coffee. If you're a Democrat, put down that Reese's Peanut Butter Cup, and throw away the cylinder of Quaker Oats in your pantry.

    August 18, 2014

  • Five myths about presidential vacations

    In the nuclear age, presidents may have only minutes to make a decision that could affect the entire world. They don't so much leave the White House as they take a miniature version of it with them wherever they go.

    August 15, 2014

  • Can 6 seconds launch a career? A generation of Vine stars sure hopes so.

    A year ago, Shawn Mendes filmed himself singing a tentative acoustic cover of the Justin Bieber song "As Long as You Love Me" and put the results on Vine. He wasn't expecting much response. "I didn't really want anything to happen; I just kind of wanted to see what people would think," says Mendes, 16. "I posted that first Vine and woke up the next morning with 10,000 followers. That was pretty cool."

    August 14, 2014

  • Freshman.jpg 8 crucial tips for college freshmen

    With school starting back up around the country, no one has a bigger deer-in-the-headlights look than college freshmen.

    August 14, 2014 1 Photo

  • A night in Ferguson

    For the past week in Ferguson, reporters have been using the McDonald's a few blocks from the scene of Michael Brown's shooting as a staging area. Demonstrations have blown up each night nearby.

    August 14, 2014

  • weightloss.jpg The scales of injustice: Weight loss differs between men, women

    You're not imagining it: There really are differences between the way men and women diet, lose weight and respond to exercise.

    August 13, 2014 1 Photo

  • Robin_Williams.jpg Williams among many who cracked jokes while fighting depression

    Robin Williams isn't the only comedian who has struggled with a disease suffered by an estimated 350 million people worldwide. Williams, a comedian known for his manic energy, committed suicide Aug. 11 at age 63.

    August 13, 2014 1 Photo

  • Drug dealers going corporate

    A top federal official on Tuesday said that 105 banks and credit unions are doing business with legal marijuana sellers, suggesting that federal rules giving financial institutions the go-ahead to provide services to dealers are starting to work.

    August 13, 2014

Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
AP Video
US Trying to Verify Video of American's Killing FBI Director Addresses Ferguson Shooting in Utah Raw: Police at Scene of St. Louis Shooting Police: 2 Calif. Boys Planned School Shooting NOLA Police Chief Retires Amid Violent Crimes Lunch Bus Delivers Meals to Kids Out of School Water Bottles Recalled for Safety Researcher Testing On-Field Concussion Scanners Rockets Fired From Gaza, in Breach of Ceasefire Raw: Japanese Military Live Fire Exercise Police, Protesters Clash in Ferguson Independent Autopsy Reveals Michael Brown Wounds Nashville Embraces Motley Crue Obama: 'Time to Listen, Not Just Shout' Lawyer: Gov. Perry Indictment a 'Nasty Attack' Raw: Russian Aid Convoy Crosses Into Ukraine Iowa Man Builds Statue of a Golfer Out of Balls Assange Gets Cryptic About Leaving Embassy in UK Raw: Building Collapse in South Africa, 9 Dead Raw: Pope Francis Meets 'Comfort Women'
Poll

Three Goshen elementary schools — Chandler, Chamberlain and West Goshen — are providing free meals to all students during the school year as part of the U.S. Department of Agriculture’s Community Eligibility Provision of the Healthy Hunger-Free Kids Act of 2010. Nearly 80 percent of students at Chandler, 89 percent of students at Chamberlain and 78 percent of students at West Goshen already qualify for free or reduced-price lunches based on their family income. How do you feel about the new lunch program?

I think it’s a good idea to feed all the students free of charge
I think those who can afford it should pay for their school meals
I think all students should be required to pay for their school meals
     View Results