Q: So, are you going to Black Friday?
A: I enjoy studying the excited shopper in its natural habitat, so yes, I will be going. But many experts aren't: "Five or 10 years ago, the values were truly extraordinary," O'Hara said. "But margins have dropped today. I'd be hard pressed to tell anyone to run out at 2 a.m. to save a couple of dollars."
The Bottom Line: If you're partaking in the Black Friday madness, have a strategy. Look at ads, know the location of the door busters in the store, and compare prices and ads before and after you purchase. If you hate shopping, avoid Black Friday. December deals will be almost as good as the door busters.