Goshen News, Goshen, IN

Community News Network

January 31, 2013

Puppy Bowl and the growth of online cute

(Continued)

NEW YORK —

This year's new cute element, the hedgehogs, are not very fuzzy. The Puppy Bowl has experimented with hamsters operating a blimp camera, and Meep, a cockatiel who "tweets" sideline commentary. This year they'll also add a post-game hot tub — who can resist shots of puppies shaking off?

The producers have become experts at using technology to evoke awws. The water bowl camera, capturing tiny lapping tongues and the occasional puppy falling in, has become a mainstay. New this year are super-high-speed cameras that create slow-motion shots of puppies running, ears flopping everywhere. They've also attached a camera to a hockey stick to catch action close-ups. Some of the dogs mistake the stick for a toy and bite at it, which is probably even cuter.

Once the 90 hours of footage from 15 cameras are pared down and edited together, Animal Planet social media manager Grace Suriel, 29, picks which cute moments will be the most talked-about, so she can tweet them as Meep to build buzz. On game day, she responds to as many fans as possible and retweets their best quips.

Suriel, who has worked for Animal Planet for five years, says she remembers the first year Twitter became a crucial part of the Puppy Bowl strategy. In 2009, the show featured a streaker — a hairless Chinese Crested — that ran across the field.

" 'Streaker' trended right away," she said, "and that's when it really hit me — we have arrived in the pop culture world."

Last year, the introduction of Meep earned 21,000 followers in one day. Other than the human Super Bowl, of course, Suriel says, the Puppy Bowl was the most-tweeted event that day — 270,000 tweets — and the subject of four trending topics, beating out "The Voice." Every year, the Puppy Bowl has broken records on Animalplanet.com.

Text Only
Community News Network
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
AP Video
Power to Be Restored After Wash. Wildfire Crashed Air Algerie Plane Found in Mali Israel Mulls Ceasefire Amid Gaza Offensive In Case of Fire, Oxygen Masks for Pets Mobile App Gives Tour of Battle of Atlanta Sites Anti-violence Advocate Killed, but Not Silenced. Dempsey: Putin May Light Fire and Lose Control Arizona Prison Chief: Execution Wasn't Botched Calif. Police Investigate Peacock Shooting Death Raw: Protesters, Soldiers Clash in West Bank Police: Doctor Who Shot Gunman 'Saved Lives' 'Modern Family' Star on Gay Athletes Coming Out MN Twins Debut Beer Vending Machine DA: Pa. Doctor Fired Back at Hospital Gunman Raw: Iowa Police Dash Cam Shows Wild Chase
Poll

Last weekend (July 12) the Goshen Parks Department held its Kid’s Try-athlon to promote childhood fitness and this week (July 18) the new bicycle trail is open to the fairgrounds in Goshen, offering residents a healthy way to get to the annual agriculture exposition. Have you joined the local fitness movement?

Yes, I work at eating healthy and exercising
No, I am happy with my fitness level
Changing my diet and exercise frequency is a work in progress
     View Results