Goshen News, Goshen, IN

Business

February 7, 2013

Goshen startup business honored with regional award

GOSHEN — The commitment to follow through on a good idea was rewarded Wednesday when Kelly Huffman received a state award for her business, Honey’s Frozen Yogurt.

Honey’s opened for business less than nine months ago in Linway Plaza on West Lincoln Avenue. On Wednesday, Lt. Govenor Sue Ellspermann presented Huffman with an Economic Development through Growth and Entrepreneurship Award. The award with the long name is given through the Indiana Small Business Development Center.

Huffman learned a couple of weeks ago she would be receiving the award for the northern region of the state in the emerging business category.

“I never dreamed it would be so successful,” Huffman said, about her business.

The year-round business sells frozen yogurt that customers can customize with an assortment of candies and toppings. The store also sells bulk teas. That combination of products has been very popular with the people of Goshen, according to Huffman.

She laughed while saying on a recent winter day when the temperature registered zero degrees, 580 customers ate frozen yogurt from the shop. And business was even better last summer.

“We had 1,500 customers in one day in the summer,” Huffman said.

She came up with the idea to open a frozen yogurt shop while visiting her son in Mississippi and going to a similar shop.

“I fell in love with it after five minutes inside. I thought we need this in Goshen. I’m a Goshen girl,” she said. “My son gave me the words, ‘Mom, you’re a total entrepreneur,’ and it gave me the courage to try.”

During the visit she was introduced to a store there that prides itself on a healthy yogurt alternative to ice cream, with ingredients coming from Honey Hill Farms in Arkansas, a yogurt distributor that doesn’t use artificial extracts in its products.

One of her first steps on the journey to opening the store was to meet with Alan Steele, a business adviser with North Central Indiana Small Business Development Center. Steele meets with Goshen-area people who have business ideas twice a week at the Goshen Chamber of Commerce.

“I found out I didn’t have to be a Chamber member to talk with Alan about starting a business,” Huffman said. “I can’t tell you what he meant to me. I started telling this guy I had never met before about my dream and asked him, ‘Does it sound crazy to you?’”

But it wasn’t crazy to Steele, who encouraged her to move forward with her plan. So she went through the process to acquire a loan, ordered her equipment, signed the lease and established her entity.

“Then I heard another shop was going to open and my heart just melted,” Huffman said. “I talked to Alan and he persuaded me to buckle up my armor and compete. He said, ‘You have a vision for something very special.’ He gave me the courage to go on.”

And business has far exceeded her expectations and goals.

The shop has a popular loyalty program, which takes the place of discount gift cards. Her goal for the first 90 days was to have 7,000 members.

“I had 10,000 in the first 90 days and I have 15,000 now,” she said, smiling. “Money isn’t my big motivator. We give back to the community through the business and 10 percent of our profit goes to an orphanage (Grace English School and Orphanage) in Assam, India.”

1
Text Only
Business
  • Digital Life Review Amazon Phone-9 [Duplicate] Amazon Fire breaks ground for phones NEW YORK — What I find fascinating about Amazon’s Fire phone isn’t the gizmos such as the 3-D imagery or the camera scanner that helps you get more information about products.Rather, I like that Amazon is thinking a lot about how phones ought to work

    July 28, 2014 5 Photos

  • News and South Bend Tribune reach delivery agreement GOSHEN — The Goshen News announced today it has reached an agreement with the South Bend Tribune to have its newspaper carriers deliver the Goshen News in Elkhart, LaGrange and Kosciusko counties. According to Publisher Ron Smith, the agreement will

    July 28, 2014

  • BIZ GN140727 urban gypsy image Crafters open Urban Gypsy & Co in Goshen GOSHEN — A shop filled with colorful and fragrant items along East Lincoln Avenue has become part of the growing arts and artisan culture in the city.Urban Gypsy & Co. is at 111 E. Lincoln Ave.Missy Wrathell, Elkhart, and McKenzie Beiler and Kristin

    July 27, 2014 1 Photo

  • PicPlayPost: App to create dynamic collages If you have a smartphone, you’ve likely seen and used various photo collage apps that allow you to add multiple photos that are then combined into one image collage. There are many to choose from and they all work about the same.PicPlayPost is differ

    July 27, 2014

  • Fast Food Workers Convention-3 [Duplicate] Fast food workers push wage hike CHICAGO — Fast food workers say they’re prepared to escalate their campaign for higher wages and union representation, starting with a national convention in suburban Chicago where more than 1,000 workers are expected to discuss the future of the ef

    July 25, 2014 1 Photo

  • Supreme Industries reports improved quarter GOSHEN — Supreme Industries Inc. reported Thursday its second quarter sales and income were up. The company, which makes specialized commercial vehicles, reported its consolidated net sales from continuing operations grew to $71.6 million in the seco

    July 24, 2014

  • Earns General Motors [Duplicate] Recalls cost GM $1.5 billion DETROIT — Recall costs chopped $1.5 billion from General Motors' bottom line in the second quarter, cutting its net income by 85 percent. The automaker, which is in the midst of the worst recall crisis in its history, posted a net profit of $190 mil

    July 24, 2014 1 Photo

  • Amazon Kindle Service [Duplicate] Amazon unlimited e-book service is limited NEW YORK — Amazon’s new “unlimited” e-book service lets you read 600,000 books. That sounds like more than you’ll ever read, but I found myself struggling to find the books I wanted. It turns out that the library of 600,000 is bit like a small bookst

    July 21, 2014 1 Photo

  • BIZ GN140720 blue barn berry farm image 01 New berry farm also offers classes, treats SYRACUSE — A retirement hobby has grown into a new agriculture-based business for a local family.Don and Peggy Bucher and Shanda and Chris Sheeren are members of a farm family who operate Bucher Farms along N. 300 East. According to Shanda, her mothe

    July 20, 2014 2 Photos

  • BIZ GN140720 mike gingerich column image Online marketing methods to grow sales Growing sales through selling online is a powerful way to reach more people and extend your market.To sell online means getting in front of the right people in the right places. You want much more of a laser focus than a scattershot approach. It also

    July 20, 2014 1 Photo

Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
AP Video
Kerry: Humanitarian Cease-fire Efforts Continue Raw: Corruption Trial Begins for Former Va Gov. The Carbon Trap: US Exports Global Warming UN Security Council Calls for Gaza Cease-fire Traditional African Dishes Teach Healthy Eating 13 Struck by Lightning on Calif. Beach Baseball Hall of Famers Inducted Israel, Hamas Trade Fire Despite Truce in Gaza Italy's Nibali Set to Win First Tour De France Raw: Shipwrecked Concordia Completes Last Voyage Raw: Sea Turtle Hatchlings Emerge From Nest Raw: Massive Dust Storm Covers Phoenix 12-hour Cease-fire in Gaza Fighting Begins Raw: Bolivian Dancers Attempt to Break Record Raw: Israel, Palestine Supporters Rally in US Raw: Air Algerie Flight 5017 Wreckage Virginia Governor Tours Tornado Aftermath Judge Faces Heat Over Offer to Help Migrant Kids Kangaroo Goes Missing in Oklahoma More M17 Bodies Return, Sanctions on Russia Grow
Poll

With military action and tensions escalating between Russia and Ukraine, as well as Israel and Palestine, are you worried that the U.S. and other nations may get drawn into these conflicts?

Yes, it is a great concern of mine
I’m a little worried, but not too much
No, I’m not worried at all
     View Results