If you’re a coffee shop, restaurant, bakery, or diner, using pictures to show off all of the great stuff coming out of your kitchen is a sure way to boost engagement. Need inspiration? Check out what Starbucks does on their Facebook page. They are good at it. Even if you’re not in the food industry, the idea here is to make sure to choose photos that showcase your products in use and in action.
Have you noticed a theme? It’s about connecting. Visually connecting. People do business with people. People and visual images that connect can really go a long way in educating and motivating would-be customers to come to your for their next purchase.
So be creative.
Mike Gingerich leads the Digital Marketing and Social Application divisions of web company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions. For more information on TabSite, please visit www.tabsite.com.