Goshen News, Goshen, IN

Business

January 19, 2014

Images in online media can tell a story

(Continued)

Offer a promotion

You can run a contest on your website or on Facebook (see TimelineContest.com) quite easily, so consider a great image with a special offer discount on it that one lucky person can win via a random drawing of those who enter. The image of the prize can be all it takes to generate interest, traffic, and online buzz about your company.

Spotlight your customers

Celebrating your customers builds a stronger connection, showcasing how business is still about people and relationships, and it markets your products and services at the same time. By outlining how your service solved a customer problem, and including images of them, it personalizes your company and helps visitor connect and identify with your brand. You can also tag your customers in your photos on social networks and thank them for stopping by.

Show yourself doing what you love

One of the things that makes small businesses unique is the owner/operator/team passion at work.

Show images of you in action doing what you love. Speaking at an event? Post photos. Use photos to show your passion and your team engaged whenever you can. This communicates so much more than a basic text outline on a web page alone can communicate.

Share some tips

You know your product inside and out. New customers don’t. Show them quick tips via images that link to full blog posts with “How to’s” that can be of value. You’d be surprised what can “blow the mind” of your customer; things you take for granted that they hadn’t thought of can really make a difference.

Showcase your team

Is your team performing well? Do they have special gifts you can showcase (they don’t even need to be related to your business!)? If Todd, your company designer, is a great classical guitarist, how about a image of Todd from his most recent coffee shop gig with a little story about how he keeps the creative juices within flowing? That’s a great human interest piece that helps people connect with your company and team.

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Poll

Classes at Goshen Community Schools and St. John the Evangelist Catholic School will begin the 2014-15 school year on Thursday, Aug. 7. School corporations throughout the state have been trending toward earlier start dates the past few years. When do you think school should start?

I think early August is a good time to start
I think later in August would be a good time to start
I think school should start after Labor Day
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