Goshen News, Goshen, IN

Business

January 19, 2014

Images in online media can tell a story

Images are very important in digital media today. In both social media as well as on blogs and websites, visual imagery captures attention, communicates more, and inspires engagement.

A leading online software system for businesses, HubSpot, conducted research on images in digital media and among the results were a few key nuggets like the fact that photos on Facebook generate 53 percent more likes and 104 percent more comments than the average post. This is important data that any business on Facebook needs to be aware of because that interaction increases future views. Beyond Facebook, the fastest growing social media services such as Instagram and Pinterest are dominantly image based. Photos can tell a story in a quick glimpse so much richer and deeper than endless paragraphs on a web page. As such, it’s important for businesses to consider their use of images online, both on their sites and social networks, to convey their message and share about their products and services.

Let’s look at seven ways a company can use images creatively online.

Take them behind the scenes

Most of your customers only see the final product when they shop in your store or order online.

Companies can give visitors a peek behind the curtains with images that show elements of the work that goes into the products they sell and the services they provide. Any company can tell a story on its website or a social network by showing images of early designs, a view of the manufacturing plant floor, the team of final inspectors, or even their company pet.

Spark a conversation

Any time you can, look for ways to engage your visitors and community in a conversation. You can use an image with a question or captivating scene to catch their attention and encourage a response. Simply put, a image in the Facebook news feed with a simple question stands out much more than a text statement with the same message.

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Poll

Last weekend (July 12) the Goshen Parks Department held its Kid’s Try-athlon to promote childhood fitness and this week (July 18) the new bicycle trail is open to the fairgrounds in Goshen, offering residents a healthy way to get to the annual agriculture exposition. Have you joined the local fitness movement?

Yes, I work at eating healthy and exercising
No, I am happy with my fitness level
Changing my diet and exercise frequency is a work in progress
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