Goshen News, Goshen, IN

Business

August 25, 2013

TECH TALK: Growth of mobile Internet use has impact on online marketing

(Continued)

GOSHEN —

Facebook for mobile

Facebook is a publicly traded company. As such, they have to disclose quarterly earnings and reports on their business model and business growth. Facebook recently announced outstanding Quarter 2 earnings and their revealed strategy to continue their growth was focused on mobile ads, tools and features. They even called themselves a mobile company.  

However, one area they still have not conquered is enabling mobile access to Facebook Page tabs. With more than 71 percent of Facebook users using mobile devices to access Facebook, and businesses wanting to connect with all those users spending vast amounts of time on Facebook, enabling mobile users to access Facebook page tabs where they can offer coupons, purchasing, and other valuable sales-related features is critical. Since Facebook doesn’t allow this natively, using a solution that integrates this like TabSite is important for businesses to consider. Users on Facebook want to stay on Facebook, so a business can post news and offers to the news feed and then link to a mobile friendly Facebook tab.

Software like TabSite does the work for businesses on Facebook of detecting the type of device the visitor is using and then directing them to a mobile friendly tab if the user is on a mobile.  

Due to the growth of mobile that simply continues to expand, the mobile user experience on a company website and Facebook page are two important considerations for businesses. To leave out mobile users access and quality experience in these two areas is to leave potential sales “on the table”. Mobile is not just for “early adopter” companies, it’s a need for all businesses today.

Mike Gingerich leads the Social Application division of web design company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions.  For more information on TabSite, please visit www.tabsite.com.

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