I know when my audiences are online most, when they tend to engage the most and I make sure to schedule for days and times in these “sweet spots”. These software tools give me analytics to help me measure the success of posts so that I can improve in the future, and I use Hootsuite to monitor social mentions so that I can respond to comments and tweets directed to our social properties.
Yes, social media happens 24/7/365, but you can’t and shouldn’t be available all the time. With a strategy like this you can have a clear picture of your aim and plan, and have items deploying at key times that can be outside your work hours. The bottom-line is that there are ways to be more effective and efficient with your social media management. It does not need to control you or consume you, in fact, it should not. You need to find ways to create a strategy and a structure that can be handled efficiently, and with this order and organization comes a freedom and a peace that you can engage well and produce content and posts that fit with your strategy as well as offering timely responses and engagement on social networks.
What’s your next action to create a “doable” social media marketing plan for your business?
Mike Gingerich leads the Digital Marketing and Social Application divisions of Digital Hill Multimedia (www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions. For more information on TabSite, please visit www.tabsite.com.