Goshen News, Goshen, IN

Business

May 4, 2014

TECH TALK: Save time and improve success with social media

Social media has grown and intersected our lives in a powerful way. The majority of Internet users are active on at least one, if not multiple, social media networks. A recent study by ecommerce platform Shopify outlined data from its research showing how powerful the impact of social media is on online purchases by consumers. Social media use, from following brands on social to watching the “Likes” and comments of friends, impacts buyer behavior.

It’s a fact that social media is a good means for businesses to connect with their ideal audience and increase connection, loyalty and trust toward future purchases.

However, for businesses, one of the big difficulties of social media can be the time that needs to be invested to do social media well. From creating posts and content that engage to responding to comments and reviewing stats, the process can be time consuming. The situation can feel like a never-ending sinkhole that continues to consume more and more of your resources.

The solution is a “doable” and sustainable social media strategy. Having a plan that helps your business focus, have a map and manage it efficiently will help you move from distracted and behind to strategic and intentional, with a clear view of what you are doing, how it is going, and what the benefits are.

Here are three time-saving social media tips to help a business focus:

Create your digital marketing strategy

This is the starting point. It should be an overview of your aim and is developed from knowing the characteristics and digital habits of your ideal customers. Things such as where they spend time (mobile, social and web), what social networks they spend the most time on, and what problems they are trying to overcome that your product or service solves. Write it down so you have a documented overview of your customer persona. There might be up to three or four key personas.

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