MIDDLEBURY — Infuse Salon in Middlebury has been around since 2009, under new ownership since 2012 and recently launched a website that allows customers to book appointments online.
So Monday’s ribbon-cutting ceremony at the salon’s location along U.S. 20, was not exactly a grand opening, but a celebration of continued success.
“I am a new board member at the Middlebury Chamber of Commerce and this event was offered with the salon’s membership into the Chamber,” said owner Jennifer Wilson. “Business has been fantastic. We stay very busy.”
Wilson and her husband Martin bought Infuse in 2012 from Nate and Rhonda Hochstetler and have been working to grow the salon and its services. Their latest venture has taken them into the world of online business.
The idea came to Wilson as she was thinking about the volume of phone traffic.
“We don’t have a receptionist, so I thought maybe there was a way we could slow down all the phone calls,” she said.
Perusing through one of the industry’s trade magazines, Jennifer came across salon online booking software.
“My ears perked up and I asked some of the girls here if they thought we could incorporate it into our business,” she said. “They were willing to give it a try.”
Wilson began researching her idea in October.
“I hired a designer to create the website. The booking system is through a separate company,” Wilson said. “The concept is great. The customer has their calendar in front of them and they can select a service, a stylist, date and time.”
Wilson spent her time inputting stylists’ names, pricing and services. Online booking for the salon became a reality on March 1.
“It is going great,” Wilson said. “There is a definite learning curve, but we’ve got good feedback so far and great tech support.”