The ability to become a fan of a brand on Facebook offers a great way to stay in touch with company happenings, new products, special sales alerts and more via Facebook.
By “liking” a page, you’ve chosen to become a fan so that you get information from the company and the posts they make in your own news feed on Facebook, but the downside is that simply liking a page does not ensure that a fan is able to see all the brand Facebook posts. In fact, the median reach of Facebook posts by a page to a fan is 16 percent. In plain English, fans typically see only 16 percent of the posts a brand makes on their Facebook page!
Can this be overcome? You want to see the posts of the company you have “liked” and don’t want to miss a post. Does Facebook offer an option to get all the posts?
Yes! You can receive a notification and quick link to all post by a certain Facebook Fan Page.
Facebook offers a solution for pages to get “notifications” from any page.
Notifications alert a Facebook user every time a page makes a post, just like a user is alerted to a post on their wall or a comment a friend makes on their posts. Notifications are a great way to stay in touch with all that a brand is posting.
To activate notifications for a page:
1. Navigate to the page on Facebook.
2. “Like” the page and continue hovering over the “like” button
3. When the drop down menu appears, select Get Notifications (see image above)
This will then activate notifications to you for that page.
Notifications alerts of a new post will appear in your Facebook notification area. A red square with the number of new notifications that you have not yet viewed appears at the top of your Facebook page in the web, mobile, or mobile app versions of Facebook.
Simply click on the notification globe button to see a quick view of the each and then click on one to go to view that the full post.
The value of
For any Facebook user the value of Facebook notifications is the ability to ensure that you as a fan see and are informed of each post by a Facebook page. This keeps you “in the know” about items, sales and happenings from that company. For businesses, the value of notifications has many applications. By encouraging fans to activate notifications from your page, you help ensure they get your content and posts. Second, notifications gives a brand the ability to follow competitors and see what they are sharing and doing. As well, from an industry perspective, a business can get notifications from the pages of leaders and influencers in their industry as a way to stay in touch with trends and the latest new information.
Facebook Notifications is a simple and useful tool for Facebook users to make sure they are alerted to news and items of interest from any fan page on Facebook.
Mike Gingerich leads the Social Application division of web design company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions. For more information on TabSite, please visit www.tabsite.com.