Goshen News, Goshen, IN

Business

May 20, 2013

TECH TALK: Remarketing to website visitors has advantages

Generating sales and leads for your business on the web is powerful. The web allows anyone, anywhere to potentially discover and buy from your firm.

In a perfect world, a would-be customer would find your product online, come to your website and make a purchase. However, that is not always the case. Visitors can be at various stages of the buying process, anywhere from early research to purchasing shortly.

This means that a percentage of visitors are coming to your website to explore what you have to offer, but are not yet making a decision. Due to this, it can be of value to find ways to continue to reach out to them over time after this visit as a way to keep your company and product in front of them and “top of mind.”

One method to do this is to use a newer marketing method called Remarketing (sometimes called retargeting). This method of marketing is a way to automate further connections with recent visitors who have been on your site by showing ads to them about your company while they surf elsewhere on the web.  

Remarketing Defined

Remarketing is a form of online advertising that lets you reach people again who have previously visited your site. Remarketing can help keep your company in front of past visitors. When people leave your site without buying anything, remarketing helps you connect with these potential customers via relevant ads while they browse other websites.

In a nutshell, after they visit your site and then move on, when they go to a site that displays ads, your ad can be shown to them on that site.

This method of tracking visitors and then showing ads to them enables a company to continue to nurture a past visitor towards a sale. Remarketing can be used to match the right message to the right people based on their past visit to your website.  

How it Works

Companies add a piece of code (remarketing tag) to the pages of their website. Then, when visitors come to the site, they will be added to the remarketing lists the company has setup with services like Google, Facebook, or Bing (Microsoft Ad Network). When remarketing ads are setup with these services, the ads are then ready to display.

When a visitor comes to another website that has ads on it, the tool can recognize they were on your website previously and then can deliver your company ad to them on that web page. This keeps your company in front of that visitor. The ads, if clicked, then link back to your website.

The Value

The value of Remarketing ad services is that the visitor has come to your website, which shows some type of interest. This means at a minimum that they were checking out what your company is about and what products or services your company offers.

Targeting your marketing towards them is a smart value since they had prior interest or exposure. Since it can take on average six to eight interactions with a company before a purchase is made, the impact of remarketing is to offer those extra interactions to hopefully increase the odds of them making a purchase.

Remarketing, another newer technology tool with potential to increase company sales. The automated ads that follow up on a web visitors prior stop at your site make it a useful, drip marketing resource. Search “Remarketing” or “Retargeting” on the web to learn more.

Mike Gingerich leads the Social Application division of web design company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions.  For more information on TabSite, please visit www.tabsite.com.

1
Text Only
Business
  • BIZ GN140801 eby ford image 02 Eby Ford renovates showroom and more GOSHEN — The remodeled and expanded Eby Ford, Lincoln, Mercury dealership was celebrated Thursday night during an open house and ribbon cutting. “Without our awesome customers, we wouldn’t be here,” said owner Todd Eby as he addressed the crowd of fr

    July 31, 2014 2 Photos

  • Economy GDP-3 [Duplicate] U.S. economy heating up First quarter growth hits 4 percent

    July 30, 2014 2 Photos

  • BIZ GN0731 soapy gnome image 02 Soapy Gnome offers sustainable skin-care products GOSHEN — You can smell the fragrant products in the Soapy Gnome shop before you get to the front door. Tucked in a walkdown storefront at East Lincoln Avenue, at 111B, Jenny Frech and her husband Jeremy Friesen recently moved the store to the locati

    July 30, 2014 2 Photos

  • BIZ GN0730 Growing kids daycare image New day care center will open in August GOSHEN — There’s a Main Street in downtown Goshen and now there’s another, shorter Main Street in Goshen. The new road is located inside the new Growing Kids Learning Center.The newly-built center is located at Elkhart Road and C.R. 17. The day care

    July 30, 2014 1 Photo

  • Digital Life Review Amazon Phone-9 [Duplicate] Amazon Fire breaks ground for phones NEW YORK — What I find fascinating about Amazon’s Fire phone isn’t the gizmos such as the 3-D imagery or the camera scanner that helps you get more information about products.Rather, I like that Amazon is thinking a lot about how phones ought to work

    July 28, 2014 5 Photos

  • News and South Bend Tribune reach delivery agreement GOSHEN — The Goshen News announced today it has reached an agreement with the South Bend Tribune to have its newspaper carriers deliver the Goshen News in Elkhart, LaGrange and Kosciusko counties. According to Publisher Ron Smith, the agreement will

    July 28, 2014

  • BIZ GN140727 urban gypsy image Crafters open Urban Gypsy & Co in Goshen GOSHEN — A shop filled with colorful and fragrant items along East Lincoln Avenue has become part of the growing arts and artisan culture in the city.Urban Gypsy & Co. is at 111 E. Lincoln Ave.Missy Wrathell, Elkhart, and McKenzie Beiler and Kristin

    July 27, 2014 1 Photo

  • PicPlayPost: App to create dynamic collages If you have a smartphone, you’ve likely seen and used various photo collage apps that allow you to add multiple photos that are then combined into one image collage. There are many to choose from and they all work about the same.PicPlayPost is differ

    July 27, 2014

  • Fast Food Workers Convention-3 [Duplicate] Fast food workers push wage hike CHICAGO — Fast food workers say they’re prepared to escalate their campaign for higher wages and union representation, starting with a national convention in suburban Chicago where more than 1,000 workers are expected to discuss the future of the ef

    July 25, 2014 1 Photo

  • Supreme Industries reports improved quarter GOSHEN — Supreme Industries Inc. reported Thursday its second quarter sales and income were up. The company, which makes specialized commercial vehicles, reported its consolidated net sales from continuing operations grew to $71.6 million in the seco

    July 24, 2014

Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
AP Video
Netanyahu Vows to Destroy Hamas Tunnels Obama Slams Republicans Over Lawsuit House Leaders Trade Blame for Inaction Malaysian PM: Stop Fighting in Ukraine Cantor Warns of Instability, Terror in Farewell Ravens' Ray Rice: 'I Made a Huge Mistake' Florida Panther Rebound Upsets Ranchers Small Plane Crash in San Diego Parking Lot Busy Franco's Not Afraid of Overexposure Fighting Blocks Access to Ukraine Crash Site Dangerous Bacteria Kills One in Florida Workers Dig for Survivors After India Landslide Texas Scientists Study Ebola Virus Smartphone Powered Paper Plane Debuts at Airshow Southern Accent Reduction Class Cancelled in TN
Poll

With military action and tensions escalating between Russia and Ukraine, as well as Israel and Palestine, are you worried that the U.S. and other nations may get drawn into these conflicts?

Yes, it is a great concern of mine
I’m a little worried, but not too much
No, I’m not worried at all
     View Results