Facebook offers savvy real estate agents and brokerage firms a great way to connect with their community and potential buyers. The key is in providing long-term value. It’s a fact that buying a house is not something a person does every month, but every month someone is buying a house!
The marketing value via social media lies in providing regular, valuable, consistent information. By becoming a trusted source via your Facebook posts, and then offering easy access on Facebook to tools for home searching, real estate professionals can benefit from the power of social media to build connections, stay in front of users when they are not buying, and ultimately be the trusted source to go to when the time for buying and selling comes. While these tips are specific to real estate, the concepts applies to many industries.
Post helpful content and tips
While it is tempting to simply share every listing and post from your website in news feed posts, don’t. Remember that social media is about building relationships, being social and offering value. Users are on Facebook to connect and engage with things of interest. Being too salesy all the time will not do it. A following and community can only be created if you actively seek out and share valuable content, yours and industry/community related, that inspires, informs, educates and connects.
Post on a regular schedule, such as two to three times per day at key times and in a way that invites likes, shares and comments.
Use images and video
People are visual. The popularity of Facebook and Pinterest prove that people connect with images. If you want to quickly capture the attention of your fans or followers, add images that are eye-catching and pleasing to the eye. Also, consider using simple tools like Vine and Instagram’s video tool along with Facebook video and YouTube as ways to easily create shareable videos that display well on Facebook.
Another idea is to create real estate infographics, showcase photos of homes or local attractions within your area, post visuals of market trends, and showcase community and school news.