Goshen News, Goshen, IN

Business

July 7, 2013

TECH TALK: Four ways Realtors can use Facebook for marketing

Facebook offers savvy real estate agents and brokerage firms a great way to connect with their community and potential buyers. The key is in providing long-term value. It’s a fact that buying a house is not something a person does every month, but every month someone is buying a house!

The marketing value via social media lies in providing regular, valuable, consistent information.  By becoming a trusted source via your Facebook posts, and then offering easy access on Facebook to tools for home searching, real estate professionals can benefit from the power of social media to build connections, stay in front of users when they are not buying, and ultimately be the trusted source to go to when the time for buying and selling comes. While these tips are specific to real estate, the concepts applies to many industries.

Post helpful content and tips

While it is tempting to simply share every listing and post from your website in news feed posts, don’t. Remember that social media is about building relationships, being social and offering value.  Users are on Facebook to connect and engage with things of interest. Being too salesy all the time will not do it. A following and community can only be created if you actively seek out and share valuable content, yours and industry/community related, that inspires, informs, educates and connects.

Post on a regular schedule, such as two to three times per day at key times and in a way that invites likes, shares and comments.

Use images and video

People are visual. The popularity of Facebook and Pinterest prove that people connect with images. If you want to quickly capture the attention of your fans or followers, add images that are eye-catching and pleasing to the eye. Also, consider using simple tools like Vine and Instagram’s video tool along with Facebook video and YouTube as ways to easily create shareable videos that display well on Facebook.

Another idea is to create real estate infographics, showcase photos of homes or local attractions within your area, post visuals of market trends, and showcase community and school news.

Text Only
Business
  • BIZ GN140801 eby ford image 02 Eby Ford renovates showroom and more GOSHEN — The remodeled and expanded Eby Ford, Lincoln, Mercury dealership was celebrated Thursday night during an open house and ribbon cutting. “Without our awesome customers, we wouldn’t be here,” said owner Todd Eby as he addressed the crowd of fr

    July 31, 2014 2 Photos

  • Economy GDP-3 [Duplicate] U.S. economy heating up First quarter growth hits 4 percent

    July 30, 2014 2 Photos

  • BIZ GN0731 soapy gnome image 02 Soapy Gnome offers sustainable skin-care products GOSHEN — You can smell the fragrant products in the Soapy Gnome shop before you get to the front door. Tucked in a walkdown storefront at East Lincoln Avenue, at 111B, Jenny Frech and her husband Jeremy Friesen recently moved the store to the locati

    July 30, 2014 2 Photos

  • BIZ GN0730 Growing kids daycare image New day care center will open in August GOSHEN — There’s a Main Street in downtown Goshen and now there’s another, shorter Main Street in Goshen. The new road is located inside the new Growing Kids Learning Center.The newly-built center is located at Elkhart Road and C.R. 17. The day care

    July 30, 2014 1 Photo

  • Digital Life Review Amazon Phone-9 [Duplicate] Amazon Fire breaks ground for phones NEW YORK — What I find fascinating about Amazon’s Fire phone isn’t the gizmos such as the 3-D imagery or the camera scanner that helps you get more information about products.Rather, I like that Amazon is thinking a lot about how phones ought to work

    July 28, 2014 5 Photos

  • News and South Bend Tribune reach delivery agreement GOSHEN — The Goshen News announced today it has reached an agreement with the South Bend Tribune to have its newspaper carriers deliver the Goshen News in Elkhart, LaGrange and Kosciusko counties. According to Publisher Ron Smith, the agreement will

    July 28, 2014

  • BIZ GN140727 urban gypsy image Crafters open Urban Gypsy & Co in Goshen GOSHEN — A shop filled with colorful and fragrant items along East Lincoln Avenue has become part of the growing arts and artisan culture in the city.Urban Gypsy & Co. is at 111 E. Lincoln Ave.Missy Wrathell, Elkhart, and McKenzie Beiler and Kristin

    July 27, 2014 1 Photo

  • PicPlayPost: App to create dynamic collages If you have a smartphone, you’ve likely seen and used various photo collage apps that allow you to add multiple photos that are then combined into one image collage. There are many to choose from and they all work about the same.PicPlayPost is differ

    July 27, 2014

  • Fast Food Workers Convention-3 [Duplicate] Fast food workers push wage hike CHICAGO — Fast food workers say they’re prepared to escalate their campaign for higher wages and union representation, starting with a national convention in suburban Chicago where more than 1,000 workers are expected to discuss the future of the ef

    July 25, 2014 1 Photo

  • Supreme Industries reports improved quarter GOSHEN — Supreme Industries Inc. reported Thursday its second quarter sales and income were up. The company, which makes specialized commercial vehicles, reported its consolidated net sales from continuing operations grew to $71.6 million in the seco

    July 24, 2014

Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
AP Video
Netanyahu Vows to Destroy Hamas Tunnels Obama Slams Republicans Over Lawsuit House Leaders Trade Blame for Inaction Malaysian PM: Stop Fighting in Ukraine Cantor Warns of Instability, Terror in Farewell Ravens' Ray Rice: 'I Made a Huge Mistake' Florida Panther Rebound Upsets Ranchers Small Plane Crash in San Diego Parking Lot Busy Franco's Not Afraid of Overexposure Fighting Blocks Access to Ukraine Crash Site Dangerous Bacteria Kills One in Florida Workers Dig for Survivors After India Landslide Texas Scientists Study Ebola Virus Smartphone Powered Paper Plane Debuts at Airshow Southern Accent Reduction Class Cancelled in TN
Poll

Classes at Goshen Community Schools and St. John the Evangelist Catholic School will begin the 2014-15 school year on Thursday, Aug. 7. School corporations throughout the state have been trending toward earlier start dates the past few years. When do you think school should start?

I think early August is a good time to start
I think later in August would be a good time to start
I think school should start after Labor Day
     View Results