Goshen News, Goshen, IN

Business

April 14, 2013

TECH TALK: The rise of responsive design for the new WWW

The Internet continues to evolve and change at great speed.  

Sometimes it’s hard to even remember  the “olden days” of the World Wide Web without services like YouTube and Facebook. Reality is, however, that each of these web networks is less than 10 years old. Social sites like Pinterest and Instagram are even younger, having been around less than four years. Websites, as well, have changed. What started out first as an adaptation of print brochures to “online brochures” has now grown into much more advanced website tools that are commonplace including e-commerce sites, blogs, membership portals and more. Even services such as online banking have become quite common and mainstream.

Yet we are on the cusp of another major shift in web use.

No longer is the web primarily a place accessed by users on desktop or laptop computers. Now, the majority of web use is via smart phones and mobile devices, such as iPads and tablets. This significant shift to smaller, portable and always on-demand web access is forcing a shift in website design. No longer is it sufficient to have a website built to be viewed properly only on a desktop or notebook computers. Today the need is for sites that are built in such a way that they can be viewed according to the device a visitor is accessing the site with.   

The need for adaptive websites

This means that a visitor coming to the website via their smart phone needs a more streamlined view of the site as opposed to trying to view the full website on the tiny screen. As well, most websites designed for desktop users are not developed to adapt to touch screens and taps — only for mouse interaction. This leaves the growing number of mobile and tablet users often frustrated and having a less than desirable experience when visiting standard websites. This is important since a business only has one chance to make a first impression! If your website experience is frustrating for that new visitor coming to learn more about possibly purchasing your products and services, you could have a great product but still lose the sale!

The solution

A new type of web design solves this dilemma. The style of design is called responsive web design, simply put because it responds to the type of device a visitor is using and delivers a view accordingly.  It is not two or more different website such as a standard site and mobile site. Responsive websites change their graphic design, web layout, presentation of content and overall appearance depending on the screen size on which it is displayed. Responsive websites can be configured to automatically adjust text size for mobile devices and also for tablets, to simplify navigation, or to change the layout and design so that zooming in and scrolling aren’t necessary. More advanced customizing of responsive design can include hiding completely or tailoring text to present different information, changing photos, graphics and colors to better fit a smaller screen and to eliminate click-only features that are necessary for desktop users.

 Companies today need to be thinking about how they can deliver a helpful web experience to all website visitors, whether the visitor is using a desktop, tablet, or mobile phone.  With the massive growth of both tablets and smartphone use, it’s important to consider new digital technologies like Responsive web design to ensure that all users have a friction-less experience when coming to a company’s website.

Mike Gingerich leads the Social Application division of web design company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions.  For more information on TabSite, please visit www.tabsite.com.

1
Text Only
Business
  • Jayco's growth means more jobs MIDDLEBURY — Business is booming for the local RV manufacturer Jayco Inc. So much so that Jayco representatives this week announced that the company’s Motorhome Group plans on expanding manufacturing facilities at its Middlebury-based headquarters wi

    August 22, 2014

  • GN140820 dometic groundbreaking Dometic breaks ground on significant expansion in Goshen GOSHEN — As Dometic officials gathered for a groundbreaking ceremony for the $7 million expansion of their Goshen distribution center Wednesday, the work was already underway in the background. “It’s happening right now,” said Dave Schutz, vice presi

    August 20, 2014 1 Photo

  • Three Wheeled Commuter Car [Duplicate] Three-wheeled car closer to going on sale ROYAL OAK, Mich. — Your next commuter car could have two seats, three wheels and get 84 miles to the gallon. Elio Motors wants to revolutionize U.S. roads with its tiny car, which is the same length as a Honda Fit but half the weight. With a starting

    August 15, 2014 6 Photos

  • White Collar Sentencing [Duplicate] Lighter sentences sought for some business crimes WASHINGTON — The federal panel that sets sentencing policy eased penalties this year for potentially tens of thousands of nonviolent drug offenders. Now, defense lawyers and prisoner advocates are pushing for similar treatment for a different categor

    August 14, 2014 1 Photo

  • Amazon Mobile Payments [Duplicate] Amazon joins mobile payment market NEW YORK — Amazon is taking direct aim at mobile payment systems such as Square by introducing the Amazon Local Register, a credit-card processing device and mobile app designed to help small business owners accept payments through their smartphones

    August 13, 2014 1 Photo

  • BIZ GN140809 gm recall image GM recalls three vehicles for fire hazard General Motors' troubles with safety recalls has surfaced in another case, this time with the company recalling a group of SUVs for a third time to fix power window switches that can catch fire. The problem, revealed in documents posted by federal sa

    August 8, 2014 1 Photo

  • BIZ GN0808 Supershow 02 Annual RV show opens in Elkhart ELKHART— Carole and Ray Bronicki have owned four recreational vehicles during the past 25 years. Thursday they were looking for their fifth.“We sold the one we had in Texas, Ray said as he stood outside a fifth-wheel at the Midwest RV Super Show. “An

    August 7, 2014 2 Photos

  • Thor has good year ELKHART — Thor Industries Inc. has had a good year.The recreational vehicle manufacturer announced Monday its fiscal year ended in July with sales from continuing operations up 9 percent at $3.53 billion. Sales in the prior year were $3.24 billion.To

    August 6, 2014

  • Wealth Gap US Economy [Duplicate] S&P says wealth gap slows economic growth WASHINGTON — Economists have long argued that a rising wealth gap has complicated the U.S. rebound from the Great Recession. Now, an analysis by the rating agency Standard & Poor’s lends its weight to the argument: The widening gap between the wealth

    August 5, 2014 3 Photos

  • Briefly BRISTOLHiring event set for Wednesday in BristolWorkOne and auto-parts manufacturer Chassix are hosting a hiring event Wednesday.Employees are needed for more than 100 machine operator jobs and related positions.The hiring event will take place from

    August 3, 2014

Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
AP Video
Furry Roommates: Dorms Allowing Cats and Dogs Chase Rice Defends Bro-Country 'Jersey Shore Massacre' Pokes Fun at MTV Series Raw: Wash. Mudslides Close Roads, Trap Motorists DC's Godfather of Go-Go Honored Ukraine Calls Russian Convoy a 'direct Invasion' Girl Meets Her 'one in the World' Match Coal Gas Boom in China Holds Climate Risks Japan Landslide Rescuers Struggle in Heavy Rain Raw: Severe Floods, Fire Wrecks Indiana Homes Endangered Red Wolves Face Uncertain Future Raw: Russian Aid Convoy Arrives in Ukraine Okla. Policeman Accused of Sex Assaults on Duty Dominican Republic Bans Miley Cyrus Concert Raw: Israeli Air Strike in Gaza Raw: Bodies of MH17 Victims Arrive in Malaysia Attorney: Utah Eatery Had Other Chemical Burn
Poll

Three Goshen elementary schools — Chandler, Chamberlain and West Goshen — are providing free meals to all students during the school year as part of the U.S. Department of Agriculture’s Community Eligibility Provision of the Healthy Hunger-Free Kids Act of 2010. Nearly 80 percent of students at Chandler, 89 percent of students at Chamberlain and 78 percent of students at West Goshen already qualify for free or reduced-price lunches based on their family income. How do you feel about the new lunch program?

I think it’s a good idea to feed all the students free of charge
I think those who can afford it should pay for their school meals
I think all students should be required to pay for their school meals
     View Results