Goshen News, Goshen, IN

Business

April 13, 2014

5 keys for businesses to succeed on Facebook

With Facebook becoming such a normal and assumed part of daily life for the average American, most businesses recognize the value of using Facebook to increase their business visibility and brand reputation. Retailers and local businesses are no exception.

As the owner of a shop, boutique, or other local business, it can be critically important that you put the power of Facebook to work for you. Here are five key ways local businesses can use Facebook effectively:

• Offer attraction and engagement content on Facebook. You need to connect with your community. By this I mean the physical community where your business is located and the local area your business serves. Facebook can offer you this opportunity.

As part of your “top of the funnel” general content that is non-sales focused, which is important to include on a social network, a business can post and become a “go to” source for new and relevant community information. This is done by posting from your Facebook business page to the news feed on Facebook. By offering updates and tidbits of relevant information that are valuable about the community, you become a source that is valued. This helps your content be seen more regularly and offers you the opportunity to mix in updates about your business, your staff, and your local community. Outlining new products and special offers should be part of your mid-funnel Facebook sales funnel mix but go beyond that to offer help, fun, and engaging content that is purely to connect with your audience.

Did the local high school team just make it to a state championship? Congratulate them.

Is there a community event coming up? Help promote it. An interesting Facebook page connects with the heartbeat of your patrons. What interests them? This is what you can talk about on Facebook.

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