Goshen News, Goshen, IN

Business

April 6, 2014

Six keys for online business success

(Continued)

6. Being helpful can be a very valuable online sales strategy. This goes back to the type of content you are producing for your website. A website needs ever-growing, weekly new content if a business wants to grow their online presence and have their site be a sales tool. Often businesses can get stuck on what type of content to create and they resort to being too “sales focused” all the time. Instead, create content that answers the most common questions your customers and contacts have asked. Create a list of what they need to know and then create content that answers those questions. Be available on your site by adding a comment area to blog posts and respond to questions on your social media sites. Simply answer questions thoroughly and in a timely manner and watch the value it creates. Trust grows, and then sales follow the trust.

That’s a core six. By focusing on these your business foundation online can be strong and focused.

What’s your next “doable” step to take action on? Commit to taking one action this week and plan time for the other items over the next two months.

Mike Gingerich leads the Digital Marketing and Social Application divisions of Digital Hill Multimedia (www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions. For more information on TabSite, please visit www.tabsite.com.

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