Goshen News, Goshen, IN

Business

April 6, 2014

Six keys for online business success

(Continued)

3. You need to be on some social networks, not all. Where is your companies ideal audience spending time online? What social networks do they prefer? Do they prefer Twitter or Facebook, YouTube or Instagram? Identify where they spend significant time and this is where your business need to have an active presence. Need help knowing where and deciding on your key areas? View the “Guide to Decide”: https://mikegingerich.com/9-questions-for-a-vibrant-online-digital-connection/ to help your company prioritize where you should invest time and effort.

4. You need call-outs on your website with offer incentives, enabling you to grow your email list. Simple offers, often called “Calls to Action,” that are relevant and have enough value to the visitor to be an incentive for them to sign-up are key in growing your email list. Coupons, free downloads, ebooks, access to webinars or videos are all methods that can be used. The call-out directs the user to a landing web page where they can view the details of the offer and enter their name and email address to gain access and join your email list. Use incentives that are relevant to your audience to gain the most traction for new sign-ups. Visit the Digital Hill blog (www.DigitalHill.com/blog/3-keys-to-digital-marketing-power/) to see an example.

5. Email remains critical to marketing. Email’s get handled because they are in the inbox. This is the follow-up to the call-outs above. Growing your email list is important because if done well, it is a list of qualified, customers and potential customers. The call-outs help you capture leads and then once a visitor has joined your email list it is important to have a series of helpful, scheduled emails go out over a course of seven to 10 days that offer information, insight, and help build trust with the reader. This is the gateway to build rapport and grow sales.

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Poll

Last weekend (July 12) the Goshen Parks Department held its Kid’s Try-athlon to promote childhood fitness and this week (July 18) the new bicycle trail is open to the fairgrounds in Goshen, offering residents a healthy way to get to the annual agriculture exposition. Have you joined the local fitness movement?

Yes, I work at eating healthy and exercising
No, I am happy with my fitness level
Changing my diet and exercise frequency is a work in progress
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