Goshen News, Goshen, IN

Business

April 6, 2014

Six keys for online business success

Today I’m going to look at six tips that can help your business succeed online.

These are not rocket science tips, but essentially a “back to the basics” approach. I find too often that businesses get overwhelmed by the speed of change and the sheer volume of possibilities of what they could do online. Instead of jumping to the next new and shiny tool, service, or gadget that launches, businesses can be better served by making sure their core is solid. These six tips address that core.

1. You need a mobile friendly website! In this day, your website traffic can be 25 to 65 percent mobile users. Even if it is only 25 percent, you want to give those users a good experience. Mobile matters today. Smartphone use simply continues to grow and expand. It’s time to make this a priority or visitors will never come back to your site.

2. You need a content strategy. Businesses cannot simply “wing it” and create new web content or blog posts on a random basis. Your ability to attract more visitors, generate leads, and nurture leads to become customers requires a plan and that plan must include organized content to support each segment of the online digital marketing funnel. Read more on the digital funnel components here: https://mikegingerich.com/3keys/. In short, you need to organize your content writing (new web pages and more specifically ongoing blog posting) to match your digital strategy. Creating a calendar of what content should go live on what date and tied to a specific focus in the funnel can help you plan confidently to accomplish this. Too often businesses overlook the power of new content or all of their content is too similar. This is causing lower traffic and limiting sales conversions via your web presence and it needs to be corrected.

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Business
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Poll

Classes at Goshen Community Schools and St. John the Evangelist Catholic School will begin the 2014-15 school year on Thursday, Aug. 7. School corporations throughout the state have been trending toward earlier start dates the past few years. When do you think school should start?

I think early August is a good time to start
I think later in August would be a good time to start
I think school should start after Labor Day
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