I’ve talked in past articles about the importance of using images in online media. From the images on your website to using images in social media for your business, the bottom line is that images work. Photos tell a story at a glance and provide a much better method of drawing visitors in than does text only. Data collected in research by HubSpot, a leading online marketing software, found, for example, that photos on Facebook generated 53 percent more likes and 104 percent more comments than the average post.
Images online also have much higher engagement rates. Engagement is the sum of likes, comments, re-tweets, and shares related to a post on a social network. The value is that the more viewers engage, the more they help to spread the image to their friends and networks, thereby increasing the reach of the post and increasing the audience that learns about your business.
Knowing that images are important and that small business owners and marketers are busy daily with a multitude of tasks, how can creating and using images while on the go be done more efficiently? And related to this, how can images be quickly edited to help with branding and customization?
The answer is likely right in your pocket. Smartphones with a few key apps allow busy business persons to capture images in the field, at tradeshows, in the production area, in the showroom and more; then quickly edit, add some text captions in company colors and upload to various social sites. Being able to quickly crop, adjust, and add a caption is important in enhancing your images. As well, these apps offer tools like free drawing and arrows, so if you wanted to make a quick help tip or point to a new feature it can be easily done.