The second key takeaway is that having a blog as part of your website gives you the web infrastructure you need today to fulfill these new search ranking requirements. The work is still on you or your digital marketing partner to provide the content and message in the language your user will search for but the parts needed are there. A blog allows you to easily provide regular, helpful, educational content with key images of what you have done for others. A blog setup well also offers simple ability for your company to socially share your new posts on social media networks and to allow visitors to do so also. Finally, a well created blog also allows you to take care of some of the technical aspects such as well-formed URL’s and ability to implement unique and focused page titles.
So, remember, the search game has changed, and what worked a few years ago is not going to cut it today! Start now to determine how you can produce educational and helpful content that best attracts your “ideal visitor.”
Mike Gingerich leads the Digital Marketing and Social Application divisions of Web agency, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions. For more information on TabSite, please visit www.tabsite.com.