Goshen News, Goshen, IN

Business

July 1, 2013

TECH TALK: Using the new Instagram video feature for business

Instagram is an upstart social media network. It was purchased by Facebook in 2012 and has a strong and growing user base. Since being purchased by Facebook, Instagram has grown by more than 30 million users to now have over 130 million. The concept has been simple: upload, customize, and share photos via the mobile app with ease of sharing to other social networks, along with the ability to follow and comment on images of other users.

 With photos and media being a natural and popular means of sharing and communicating in online, digital media, Instagram has been a “go-to” app for mobile users wanting to customize and share photos. Just last week, however, Instagram recently unveiled a totally new video feature for its mobile app. This new video addition, combined  with the ease of sharing of Instagram photos to Facebook, Twitter, and Tumblr that already existed, makes it an online tech tool that business marketers should explore!

Instagram’s new video feature is a significant new advancement to offer short, custom, valuable, and easy-to-produce rich media clips. It offers key features including:

LENGTH: Instagram video offers up to 15 seconds of video recording. Twitter’s Vine app, in comparison, offers a maximum of only six seconds of recording. This 15-second length is great for a quick promotion to showcase a special offer, new product, or footage promoting an upcoming event.  It can capture interest, give a quick overview, and hold the attention of even the shortest attention spans!

EDITING: Instagram offers users the unique ability to easily delete a segment within the video before they produce the final version. This is a great feature to have as sometimes there is a clear need to do a “second take.” Instagram also allows users to add filters, similar to their photo options, to create a unique style for their video as well.

FACEBOOK INTEGRATION: Instagram videos play in-line on Facebook just like YouTube and native Facebook videos. This is great because it offers a seamless experience on the largest and most used social network in the world. When an Instagram video is shared on Facebook, the Facebook desktop user can watch the video right away on Facebook without leaving Facebook.  Since the app is owned by Facebook this is not surprising, but at the same time it is important as it opens up the use of Instagram to not only users on Instagram but the massive audience on Facebook, enabling businesses the efficiency to “create once and use in multiple places”. This is valuable to busy entrepreneurs needing to maximize the use of their marketing time.

COVER IMAGE SELECTION: An additional key feature that the new Instagram video tool offers is the ability to scroll through stills from the video and easily select the best cover photo for your video. This is important because it can entice your audience to click through to view the video, and it allows customization of the first impression. Twitter’s Vine App does not offer this feature.

Instagram video can be perfect for RV companies to do a quick walk-through of their newest model and for retailers on main street to showcase specials and new products. The new video features offers an opportunity in bite-size multimedia nuggets for a companies to visually their company, features, culture and style.  This can help differentiate a company from another.

While the new Instagram video feature was only very recently launched, the potential uses are vast!  With Instagram already having more than 130 million users and an active user base, this new toolset offers some rich possibilities for small and medium sized businesses.

Mike Gingerich leads the Social Application division of web design company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions.  For more information on TabSite, please visit www.tabsite.com.

1
Text Only
Business
  • Ben's Pretzels adds three franchises GOSHEN — Ben’s Soft Pretzels will open three new franchised pretzel bakeries in the next 45 days. According to the company, leases have been signed and construction has begun on the stores. The Madison, Wis. location will be in the West Towne Mall. T

    April 18, 2014

  • BIZ GN0419 target breach image Cyber cops: Target hackers may take years to find WASHINGTON — Secret Service investigators say they are close to gaining a full understanding of the methods hackers used to breach Target's computer systems last December. But the agency says it could take years to identify the criminals who stole so

    April 18, 2014 1 Photo

  • Thor buying K-Z Inc. ELKHART — Thor Industries Inc. is purchasing recrecational vehicle manufacturer K-Z Inc. of Shipshewana for $53.4 million. In an announcement Thursday, Thor said the deal will be completed May 1. “We are pleased to welcome K-Z to the Thor family. Wi

    April 17, 2014

  • BIZ GN0417 spring planting image Spring planting starts slow ST. LOUIS — Most years about this time, northern Illinois farmer Monty Whipple, like so many Midwest growers, would be riding high in his monstrous planter, kicking up dust while sowing corn in hundreds of acres. But this spring has kept him sideline

    April 16, 2014 1 Photo

  • BIZ GN0416 401(k) fee image High fees hammer 401(k)s WASHINGTON -- It's the silent enemy in our retirement accounts: High fees. And now a new study finds that the typical 401(k) fees -- adding up to a modest-sounding 1 percent a year -- would erase $70,000 from an average worker's account over a four-d

    April 16, 2014 1 Photo

  • BIZ GN0413 tech talk column image 5 keys for businesses to succeed on Facebook With Facebook becoming such a normal and assumed part of daily life for the average American, most businesses recognize the value of using Facebook to increase their business visibility and brand reputation. Retailers and local businesses are no exce

    April 13, 2014 1 Photo

  • GN140412 new biz toy barn 01 Luxury, exotic car dealership set to open GOSHEN — Exotic car lovers in and around the Goshen area will soon have something to smile about with the arrival of the Toy Barn of Goshen, a certified pre-owned luxury and exotic car dealership set to open in downtown Goshen next month.

    April 12, 2014 1 Photo

  • Drew Industries sells extrusion division ELKHART — Drew Industries, through its subsidiary Lippert Components, has entered into a six-year contract to obtain extruded aluminum from Atrium Windows and Doors, which includes selling Lippert’s extrusion assets to Atrium. Atrium is based in Dal

    April 11, 2014

  • BIZ GN0411 frozen food campaign image Frozen food makers plan PR push as sales slip NEW YORK — Frozen foods are about to get some badly needed image therapy. With sales slipping in the category, frozen food makers are in the final stages of preparing a major public relations campaign to defend the nutritional reputation of their pro

    April 10, 2014 1 Photo

  • BIZ GN0410 twitter image Twitter tweaks website to attract new users NEW YORK — As Twitter looks to broaden its appeal beyond its 241 million users, the company is introducing a redesign of profile pages that includes bigger photos, more user controls and a distinct resemblance to Facebook. "Moment by moment, your Twi

    April 9, 2014 1 Photo

Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
AP Video
Raw: Orthodox Christians Observe Easter Rite Ceremony Marks 19th Anniversary of OKC Bombing Raw: Four French Journalists Freed From Syria Raw: Massive 7.2 Earthquake Rocks Mexico Captain of Sunken SKorean Ferry Arrested Raw: Fire Destroys 3 N.J. Beachfront Homes Raw: Pope Presides Over Good Friday Mass Raw: Space X Launches to Space Station Superheroes Descend on Capitol Mall Man Charged in Kansas City Highway Shootings Obama Awards Navy Football Trophy Anti-semitic Leaflets Posted in Eastern Ukraine Raw: Magnitude-7.2 Earthquake Shakes Mexico City Ceremony at MIT Remembers One of Boston's Finest Raw: Students Hurt in Colo. School Bus Crash Raw: Church Tries for Record With Chalk Jesus Raw: Faithful Celebrate Good Friday Worldwide Deadly Avalanche Sweeps Slopes of Mount Everest Police Arrest Suspect in Highway Shootings Drought Concerns May Hurt Lake Tourism
Poll

There has been discussion at West Goshen Elementary School to require mandatory student uniforms in the future. How do you feel about the prospect of mandatory student uniforms in a public school environment?

I think it’s an excellent idea that is way overdue
I think it’s a bad idea and would be restrictive for students and parents.
     View Results